PPMAG.COMgestions for senior clients who need to pay
for their own sessions. The idea sprouted
from one of Ellis’ Instagram polls asking
what her next blog post should be.
“I’m higher priced in my area, and my
sales averages are where I want them to
be,” says Ellis. “So if someone has a lower
budget, they could still have a session with
me, and this post helps with that. But it
also helps my seniors with other things,like saving for charity or buying clothes in
the fall.”TIP: BE CONSISTENT.
Ellis relies on more than her website for
educating clients. Her initial email to clients
spells out her process. She attaches a digital
magazine that artfully reiterates that process
from start to finish, ending with a full prod-
uct menu and pricing guide. She designed themagazine for parents and seniors to peruse
together, each getting the information they
need. Seniors learn about wardrobe, hair
and makeup, and location ideas, while par-
ents gain a full understanding of products
and cost.
By matching the look and feel of the maga-
zine to her website and branding, Ellis main-
tains consistency, which establishes trust. It’s
such a well-laid path that by the time she84