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gets to the initial styling consultation, Ellis
gets few pricing questions.
“They’ve either already paid the deposit
through a link I’ve sent, or they have a check
ready for me,” she says.
Ellis maintains this level of consistency
throughout her process, always prepping
clients ahead of each step so there are no
surprises. By the time they get to the post-
session sales consult, clients know it’s time for
another payment. The final payment is due
with the order. Ellis says giving so much
information up front has paid off; clients
follow the process without much hesitation.
“There are always special circumstances
here and there, but simply by their actions,
I can tell it’s a good fit for them and for me,”
she says.TIP: TAKE ADVANTAGE OF
IN-HOME CONSULTATIONS.
Having co-owned a brick-and-mortar studio
for several years, Ellis prefers the simplic-
ity and reduced overhead of a home-based
business. And she’s found that in-home con-
sultations are a boon. They’re convenient
for the client and crucial to her business