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FORBES.COMANTON^ KLUSENERDECEMBER 31, 20 19The 30 Under 30
Excellence Squad
When the Forbes 30 Under 30 list hits, the world no-
tices—this year’s launch proved Twitter’s number one
trending topic. And we notice all the notice. We spend
the entire year working to ensure, as much as is possible
when you unearth 600 largely fresh stories, that the qual-
ity of honorees matches the outsize attention. It’s a four-
step process, involving almost 200 people.
First, a team of two to three
reporters for each of the 20 cat-
egories spends the year collect-
ing names from the top sources
and leaders in their respective
fields and sifting through their
cut of the more than 15,
nominations we receive over
the transom as well as those
recommended by CEOs, sena-
tors and others trying valiantly
but largely fruitlessly to put
their finger on the scale.
Second, those reporting teams winnow their lists to 60
to 100 semifinalists per category, each with numbers and
narratives attached. The third step: outside judging. We
bring in legends and experts in each category as well as
30 Under 30 alumni. This year, for instance, featured Tory
Burch (Art & Style) and Jean Case (Social Entrepreneurs)
and Katrina Lake (Retail & E-commerce). All category
judges review and debate each semifinalist, putting them
all through the Forbes prism: entrepreneurship (founders
over ladder-climbers), innovation, growth and diversity.
Finally, after the lists of 30 have been chosen, we add in
an extra layer of due diligence—we catch age-fudgers and
revenue-exaggerators every year.
“Each list brings a new crop of stars,” says Steven Ber-
toni, who heads his full-time team of four that coordi-
nates this massive editorial undertaking. “We’re able to
surface people who might not be nationally famous for
another year or two.”
The final result reinforces the continuing primacy of
the American Dream: The vast majority of honorees have
blazed their own path (this year 20% are immigrants and
nearly 40% identify as first-generation residents). Once
the U.S. spotlight shifts, our global team repeats the pro-
cess in Europe, in Asia, in Africa and in a few dozen other
markets, a perpetual exercise in excellence that gives you
the ultimate peek into the ideas of tomorrow, today.Sidelines
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FORBES—RANDALL LANE, CHIEF CONTENT OFFICERThe Forbes Under 30 team,
from left: Alexandra Wilson,
Marley Coyne, Steven Bertoni,
Alexandra Sternlicht.CHAIRMAN AND EDITOR-IN-CHIEF: STEVE FORBES; CEO AND PRESIDENT: MICHAEL FEDERLE
EDITORIAL
RANDALL LANE, Chief Content Officer
Director, Editorial Operations: Caroline Howard; Executive Editors: Luisa Kroll, Kerry Lauerman, Michael Noer
Assistant Managing Editors: La Franco, Laura Mandaro, Janet Novack, Michael Ozanian, Matt Schifrin, Michael Solomon, Alex Wood Frederick E. Allen, Jessica Bohrer (Editorial Counsel), Kerry A. Dolan, Rob
Senior Editors:Chmielewski, John Dobosz, Amy Feldman, Martin Giles, Christopher Helman, Alan Ohnsman, Zack O’Malley Susan Adams, Dan Alexander, Kurt Badenhausen, Steven Bertoni, Abram Brown, Dawn
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Deputy Editors:Peterson-Withorn, Helen A.S. Popkin, Chuck Tannert, Halah Touryalai, Jennifer Wang, Taesik Yoon; Rob Berger, Jeremy Bogaisky, Anne Glusker, Brett Knight, Iain Martin, Andrea Murphy, Chase Associate
Editors:Alex Knapp, Alexander Konrad, Maggie McGrath, Ezequiel Minaya, Michael Nuñez, Vicky Valet Thomas Brewster, Amy Danise, Ashlea Ebeling, Daphne Foreman, Antoine Gara, Julius Juenemann,
Staff WKauflin, Carly Schaffner, Samantha Sharf, Chris Smith, KellyAnne Smith, Chloe Sorvino, Michela Tindera, Ruth riters: Angel Au-Yeung, Madeline Berg, Michael del Castillo, Lauren Debter, Jillian D’Onfro, Jeffrey
Umoh, Andrew Wendler, William Yakowicz
Reporters: Noah Kirsch (Chief); Deniz Cam, Carter Coudriet, Hayley Cuccinello, Elizabeth Daffin, David
Dawkins, Tanya Klich, Matthew Perez, Jonathan Ponciano, Rachel Sandler, Christina Settimi, Kristin Stoller, Marty Swant, Glenda Toma, Lisette Voytko, Alexandra Wilson
Assistant Editors:Elisabeth Brier, Kenrick Cai, Marley Coyne, Brianne Garrett, Sarah Hansen, Christian Kreznar, Monica Melton, Sofia Justin Conklin, Katherine Love (Associate Managers, Editorial Operations); Kellen Becoats,
Lotto Persio, Leah Rosenbaum, Ariel Shapiro, Alexandra Sternlicht, Kristin Tablang, Samantha Todd, Hank Tucker
Art and Production:(Copy Chief); Merrilee Barton, Charles Brucaliere, Sarkis Delimelkon, Richard Hyfler, Anton Klusener, Bob Mansfield (Art and Design Director), Mark Decker (Production Chief), Clay Thurmond Suzanne
O’Neill, Robin Regensburg, Robyn Selman, Jasmine Smith, Gail Toivanen, Elena Torres
Social Media:Evan Spadaccini Shauna Gleason (Director); Caroline Dilone, Dario Foroutan, Natasha Lekwa, Baylee Mozjesik,
Video:Marc Gomes, Nick Graham, Riley Hallaway, Matthew Kang, Kieran Krug-Meadows, Chad McClymonds, Juliet Tim Pierson (Director); Greg Andersson, Leah Bottone, Meghan Christensen, Ivan Clow, Julia Ferrier,
Muir, Bernard Osei, Jonathan Palmer, Brian Petchers, Morgan Sun, Kirsten Taggart; Travis Collins, Kyle Kramer Forbes Entertainment:
SALES AND MARKETING
MARK HOWARD, Chief Revenue Officer
AD SALES:Blitzer, Leann Bonanno, Marissa Brown, Shae Carroll, Andrea Celis, Samantha Charlino, Seema Chaudhari, Jessica Sibley (Chief Sales Officer); Maria Aiza Contro, Aaron Andrews, Julia Aziz, Jake Bell, Jessica
Julie Chisar, Ruth Chute-Manning, Alexandra Cohn, Jennifer Cooke, Jennifer Crowe, Sarah Curry, Hannah Davidson, Leigh Day, Sean Downey, GEmilie Errante, Taylor Felgenhauer, Olivia Gelade, Louisa Goujon, Taylor
Green, Janett Haas, Shauna Haras, Megan Hennessey, Daniel Hennessy, Matthew Herrmann, William Hosinski, Victoria Kreher, Martina Landeka, Jordan Loredo, Brian McLeod, Tara Michaels, Leah Monroe, Dana Moretti,
Matt Muszala, Ryan Queler, Paul Reiss, Melanie Ruderman, Jesse Silberfein, Abbey Smith, William Thompson, Laura Villaraut, Kyle Vinansky, Adam Wallitt, Charles Yardley, Casey Zonfrilli
BRAND STRATEGY/MARKETING/PARTNERSHIPS: Brandon Bycer, Nicholas Clunn, James Colistra, Danielle Collins, Connor Davis, Krystle Davis, Tom Davis (Chief Rachel Aquino, Mary Baru, Kate Bishop, Erika Burho,
Growth Officer), William Delehanty, Samantha Evans, Erica Ferraro, Moira Forbes (EVP, ForbesWomen), Kristine Francisco, Ross Gagnon, Cara Gilmartin, Sahara Gipson, Ashley Grado, Matthew Haensly, Julie Hildenbrand,
Adelaide Hill, Olivia Hine, Merryl Holland, David Johnson, Kari Jones, Nicolette Jones, Evelyn Kanu, Juliana
Longo, Brian Lee, Douglas Lopenzina, Erika Maguire, Scott McGrath, James Mentzinger, Sophia Minassian, Sade Muhammad, Alexis Murillo, Romy Oltuski, Jahcelyne Patton, Zehava Pasternak, Alexi Potter, Jennifer
Ramos, Allison Rickert, Claire Robinson, Joshua Robinson, Danielle Rubino, Claire Ryan, Robert Salgado, Peter Sarnoff, Lynn Schlesinger, Andrey Slivka, Allyson Souza, Gregory Spitz, Kara Stiles, Neha Tandon, Rashaad
Denzel Toney, Meenal Vamburkar, Liz Walsh, Jason Webster, Janet Yin
DIGITAL REVENUE OPERATIONS:Akiba, Gaston Alegre, Sergiu Bucur, Sal Cangeloso, Lisa Chiobi, Andrew Dizon, Danielle Gilman, Rachel Achir Kalra (SVP, Revenue Operations and Strategic Partnerships); Kazuki
Goroff, Lauren Gurnee, Victor Lee, Emily Lewis, Nicole Lewitinn, Kelly Mui, Ryan Pearce, Casey Riordan, Rebeca Solorzano, Steven Song, Jacqueline Subramaniam, Alyson Williams
FORBESLIVE: Ezykowich, Julieanna Gray, Nicole Kerno, Susan Kessler, Jessica Lantz, Michael Martin, Sydney Melin, Sherry Phillips (SVP); Andrea Cantor, Jessica Charles, Chardia Christophe, Alex Engel, Lindsay
Menaka Menon, Nicole Mittman, Jimmy Okuszka, Mary Margaret Soderquist, Elizabeth Strozier, Shelby Tompkins, Blair Walther, Jessica Wolf
DIGITAL
SALAH ZALATIMO, Chief Digital Officer
PRODUCT:Martin Navarrete, Nina Gould; Terrence Agbi, Youssef Drihmi, Nina Foroutan, Kelly Hanshaw, Erica Ho, Mike Medric, Dayne Richards, Ebony Shears, Nick Shippers, Rachel Thomas, Grant Tunkel, Katie Ward, Mila
Wentrys
CORPORATE TECH: Idehen-AmadasunPeter Hahm; Jiten Bhojwani, Christopher Frank, Justin Harris, Joshua Hartzog, Adaze
DESIGN: Dan Revitte; Sara Amato, Nick DeSantis, Andres Jauregui, Joy Hwang, Adrienne Michalski
E-COMMERCE: Madeline Kaufman
ENGINEERING:Brian Chamberlain, Chris DeLeon, Mudit Dhawan, Philip Diaz, Stephen Dotz, Jaekyung Ha, Benjamin Harrigan, Vadim Supitskiy (SVP); Adrian Ali, William Anderson, Ken Barney, Don Cao, Igor Carrasco,
Isabelle Ingato, Daryl Kang, Yanella Lopez, Johnny McCampbell, Marissa Orea, Drew Overcash, Sungmin Park, Sameer Patwardhan, Mads Pedersen, Joseph Pietruch, Ronak Ray, Charles Rea, Rodney Rodriguez, Kyle Rog-
ers, Aaron Romel, Kelly Sample, Alexander Shnayderman, Zachery Shuffield, Dmitri Slavinsky, Scott Warner, JD Weiner, Forrest Whiting, Heath Woodson, Boris Yakubchik
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FINANCE/OPERATIONS:Adele Cassano, Rosa Colon, Chelsea Deluca, Mike Deochand, Cindy Eng, Jessica Feintisch, Nancy Garcia, Iris Michael York (Chief Financial Officer); Cristina Baluyut, Noemi Baraket, Oneil Brodie,
Garcia, Christie Hansen, Giedre Kristahn, Christopher Labianca, Nina LaFrance (SVP, Consumer Marketing),
Jeffery Lamperti, Stephanie Lewis, Penina Littman, Jaclyn Liu, Christopher Lopiano, Andrea Maniscalco, Natalie Maquiling, Christine Martinez, Paul Motta, Nelson Osegueda, Willie Osegueda, Amanda Pasquarello,
Barbara Passarella, Jeanine Pecoraro, Gary Prasto, Ivette Reyes, Angel Sauri, Diane Schmid, Lisa Serapiglia, William Simmons, Vera Sit, Courtney Stanton, Parag Tolia, Buddy Trocchia, Donald Walsh -
CORPORATE PARTNERSHIPS:Karlgaard, Rupa Singh, Katya Soldak, Amanda Xiang Peter Hung (Senior Liaison, Investment Group); Taha Ahmed, Greg Derby, Rich
COMMUNICATIONS: Matthew Hutchison (SVP); Laura Brusca, Susan Masula, Jocelyn Swift, Christina Vega
HUMAN RESOURCES:Amanda Sedlak, Rachel Shapiro, Mary Urum-Eke Margy Loftus (SVP); Ashley Abendschoen, Brooke Dunmore, Emanuel Joseph-Bain,
LEGAL:Josephine Love-Loftin MariaRosa Cartolano (General Counsel); Paul Anderson, Lindsey Datte, Susy Garcia, Nikki Koval,
FORBES ASIA:Russell Flannery (Editor) William Adamopoulos (CEO), Justin Doebele (Editor); FORBES CHINA: Sherman Lee (CEO),
Founded in 1917
B.C. Forbes, Editor-in-Chief (1917–54) Malcolm S. Forbes, Editor-in-Chief (1954–90)James W. Michaels, Editor (1961–99) William Baldwin, Editor (1999–2010)DECEMBER 31, 2019 | VOLUME 202 NUMBER 10