Forbes - USA (2019-12-31)

(Antfer) #1
DECEMBER 30, 20 19 FORBES.COM

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/iwÀÃÌÃÌi«¶iÌÌ}Ã>`Ã`ÀÌÞ°ºÃÌ>ÀÌi`
mixing this ink by hand in my 500-square-foot
apartment,” Handley recalls. He imported crates of
the fruit from Panama to test and improve the ink. “I
ÀiiLiÀ` }ÌiwÀÃÌi>`Ìi} }]¼ Þ
... this actually works!’ Why has no one done this
Þi̶»/iLÀÌiÀÃ>`>«À`ÕVÌÌiÞLi iÛi` °
Unfortunately, they were the only ones. Rounds of
fundraising were painful. After a major backer pulled
out at the last moment, “We were around two weeks
away from being completely bankrupt.”

THE MOMENT OF CHALLENGE


THE MOMENT OF SUCCESS


The brothers had a feeling the idea would land better
>}ÌiºÌ>ÌÌVÕÀ Õð»
LÝ>`i ÌÃwÀÃÌ
online sale within minutes of launching in 2015 and
ran a Kickstarter campaign that raised $80,000 in one
day, proving to new investors the real desire for this
product. The company now has over 120 employees,
in Toronto and Japan.

A


fter landing a job in investment banking post-
college, it didn’t take long for Brandon Bryant,
the 29-year-old cofounder of Harlem Capital
Partners, to observe that he and his colleagues had
little in common. “As a person of color, you sit next
to the kid who played lacrosse, whose father and
mother is somebody, and you get to understand how
they move in the world,” he recalls of the old boys’
club that seemed to dominate his majority-white
workplace. “My big takeaway from my experience is
to be on the offense now, and be excited to make my
own opportunities.” He’s done that by launching a
ÛiÌÕÀiV>« Ì> wÀV ÌÌi`Ì ÛiÃÌ } 

Handley always knew he’d launch his own business
one day. And when he did, it was, appropriately,
a family affair. In 2014, his brother, Tyler, shared
that he’d been researching how to test out tattoo
designs and learned that a special skin-dying fruit—
the jagua—was recently available for import to
their native Canada. “I immediately knew this was
something we could start,” says Handley, then a social
media strategist. “My brother is a natural leader, and
I’m a boots-on-the-ground, get-stuff-done [type].”

But the company’s success only fully hit Handley
when he and Tyler were able to thank their parents
for teaching them to be entrepreneurs in a big way—
by gifting them a percentage of the company. His
parents motivated the brothers to persevere when the
business took hard hits, and for Handley, being able
to give away a piece of what he’d built reinforced how
v>À
LÝ>`Vià ViÌiLÀÌiÀÃwÀÃÌÌ>
i`
about their vision. Now, he says, “My dad is always
checking our website to learn the names of new
i« ÞiiÃ]ÃÜiiViÃÌÌivwVi]i
ÜÃ
[how to greet them].” As Inkbox continues growing,
Ì>Ì>ÞLiVi` vwVÕ Ì]LÕÌ À>`i>`/Þ iÀ
are committed to running the upstart like a family
company, the efforts of two brothers. That part, he
says, isn’t temporary.

BRANDON BRYANT


IS CHANGING THE


(VERY WHITE) FACE


OF VENTURE CAPITAL


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