Opinions, thoughts & advice
FROM DESIGN TO
DIGITAL STRATEGY
David Gelb on how designers and devs
benefit from offering strategy as a service
Strategy is increasingly important
to the success of digital projects,
reflected by the fact that it is now a core
service offered by many digital agencies.
While much of the conversation around
strategy has focused on the benefits that
a clearly defined strategy can bring for
agencies and their clients, it is also
important to note what designers and
developers stand to gain from being
involved in strategy-led projects.
From brainstorming with key
stakeholders to information architecture
planning, designers and developers can
use a strategy definition period to get
involved in a project more than ever
before. It is for these reasons that
designers and developers have
increasingly come to appreciate the
opportunities that a collaboratively
defined strategy can bring.
Let’s delve into the reasons why strategy
has become such a crucial aspect ofINDUSTRY INSIGHTQ&A 33
Digital strategist Lynn Winter discusses
working with non-profits, running an event for
project managers and filming the Super Bowl
INTERVIEW 26
Variable fonts are reinventing type on the web.
Jason Pamental talks benefits, adoption and
how the concept will improve web performance
ESSAY 20
Joe Macleod tells us why he started focusing on
the end of customer relationships and why you
need to make an end for your product today