Q&A
like a really natural and familiar fit. Over the years,
as I began to work with different types of clients in
the for-profit space, I realised it was also important
to me and my values.
I want to help organisations that are working
to make a difference, no matter how big or small
they might be. The challenges that this community
faces often come down to a matter of funding and
resources. They’re game for new ideas and big
changes but their marketing efforts are constrained
by tight boundaries.What led you to found Manage Digital, the event
for digital project managers? And do you think
that there is potential to expand the event across
other territories?
In my early years in digital, I found it hard to find
and connect with my community: digital project
managers. Then I had the pleasure of attending the
second annual DPM Summit in 2014 hosted by the
Bureau of Digital. This changed everything! Finally, I
didn’t feel alone.
The only challenge was that my connections
weren’t local to Minnesota. After thinking about
how to bring that community experience to my area
for far too many years, I finally decided to create the
annual Manage Digital conference in 2018 (http://
managedigital.io/). I don’t currently have expansion
plans but the effort is still quite young!You’re also a camera operator for sports events,
including the Super Bowl. How do you juggle the
two careers and do you find that they inform each
other in any way?
How do I juggle them? Well, often not well. That has
actually been a focus for me over the last two years.
I have been working hard to find the right work/life
balance for myself and my family. It’s often a
constant struggle balancing the two, since they really
are separate careers.
One thing I have done is to only take work that I
really enjoy or that will challenge me. That way, if I
overbook myself for a given week, I still look forward
to it and bring a good attitude. Of course, it helps to
get paid to watch fun things like the Super Bowl and
the NCAA Final Four!What excites you the most in the field of web
design right now?
I have been thinking a lot about how to channel my
inner Marie Kondo. Less is really more these days and
I want to take the spirit of her beliefs and infuse it
into my client processes, user journeys and overall
product with it. After all, we all hope that what we are
doing will spark joy.LYNN
WINTER
Q&ACould you briefly introduce yourself?
I started as a project manager at TPT, a local
PBS affiliate in Minneapolis/St Paul. In 2008, I
transitioned to digital and web full-time, helping
non-profits build sites using open-source platforms.
After I settled into my role, I began noticing
parts of site creation where I could really add value
to a project. I started learning more about content
strategy, information architecture and user testing
and became more involved in the build process itself.
Two years ago, I made another jump and became a
freelancer. I now work both as a digital strategist and
project manager, primarily on site redesigns.How did you come to specialise in agencies who
work with non-profits and what are the main
digital challenges in this area?
Because of my early experience working both at a
non-profit and with non-profits, specialisation feltThe digital strategist discusses working with
non-profits, running an event for project
managers and filming the Super Bowl
INFOjob: Digital strategist
w: lynnwintermn.com
t: @lynnwintermn