Design exhibit
WARREN CHALLENGERCURATED
INTERIOR SHOP
w: warch.studioMost people’s homes start with blank
interiors and it’s the furniture that fills
the room with colour and warmth. The core
idea behind the visual style of this website is
the same; a blank canvas to let the products
shine. Hopefully, this aesthetic will help
customers imagine our products in their
homes, inspire them and create room envy.
Where possible, we let the customers’
interactions with the site dictate the visuals.
In the main image, we’re displaying a yellow
chair and the background changes to fit. If
the customer chooses to view the green chair,
the background colour will also change.
The primary typeface is Larsseit, which
lets the content breathe with plenty of space
around each letter, is easy to read, feels safe
and encourages the user to trust the website.
We also have an Instagram feed driven by
hashtags. Social integration is essential to
conversion; there is no better reassurance
than from other customers.
PROFILE
I’m a freelance and
contract digital designer
who enjoys solving
problems and creating
enjoyable experiences.
t: @warchstudio
MY MONTH
What have you been
working on/doing this
month?
I’ve been working on a
variety of different
projects. I’m currently
coming to the end of
designing a prescription
website. I’m also
halfway through a sleep
aid product and about
to start on a branding
project for a paint
company that is aiming
to disrupt the current
market with a
manufacturer direct to
customer model.
Above We use space between elements frequently in the designs to instil calm
and allow the user to digest the content at a leisurely paceAbove Immediate calls to action to get the customer
looking and become inspired by our productsAbove Big visual cues to show the product library. The
page would horizontally scroll through the categoriesCLOSE UP