net - UK (2020-02)

(Antfer) #1

SHOWCASE
Design exhibit


ALEXANDER BARIL

ARCHITECTURAL


BUREAU
w: https://netm.ag/2LxXaB1

To start creating the concept of the site
for the Architectural Bureau project, I
decided to use current trends in design.
Before getting started I set a task for myself
to use typography, structure and colour. With
this in mind I decided to pursue two goals:
visual expressiveness and functionality.
The site was supposed to be as convenient
and understandable for the user as
possible. In order to create a pleasant
atmosphere of restrained intelligence, I
chose a monochrome range, which gave an
architectural elegance to the platform. By
applying dynamic typographic composition
on the main page, I achieved an image of
architectural monumentality. However,
I didn’t want to stay within the limits of
monochrome, as this would be too boring. To
add a little more depth to the design, when
you hover over the photographs of projects,
they switch to a coloured option.

PROFILE
I am an art director and
a designer creating
visuals for business.
I am currently working
in the creative areas of
Web, print and identity.
Insta: @baril_direction

MY MONTH
What have you been
working on/doing this
month?
This month, guys from
a company that is
engaged in 3D
visualization
for architectural
structures for various
purposes addressed
me. Starting from
private houses and
interiors, ending with
apartment buildings
and public buildings,
they asked me to
design a site layout and
a mobile version for
them. They also need
to update the logo so
that it works
organically with the
new site design, but at
the same time does not
lose its recognition.

Right This is the
main page of the
site. It contains
buttons on all
pages, the logo and
social networks
of the company.
When you hover
over a photo, it
comes to the fore
and turns colour

Above These are two pages of the mobile version;
the menu and the main page of the site

Above Page showing project previews – desktop and
mobile version. When you hover, the pics become colour

CLOSE UP

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