net - UK (2020-02)

PROFILE

The Dutch data-viz guru discusses

how she bring statistics beautifully

to life, in a way that both entertains

and informs

NADIEH BREMER

Hailing from Abcoude, a small town

near Amsterdam, Nadieh Bremer’s

data-visualisation projects are quite

simply a joy to behold. Combining a keen

understanding of statistics and the

stories they can tell, her work pushes

both the aesthetic and the

communicative possibilities of this ever-

evolving medium to reach new and

exciting places.

Illustrating everything from the

differences between dogs and cats (for

Google) to the absurd number of digital

trackers that you gather when you

browse the web (for the New York

Times), her projects have won numerous

awards and stand as an inspiration for

anyone wishing to pursue data

visualisation. In this interview, Bremer

explains how she made the journey from

astronomy to data viz, her go-to tools

and how she sees the discipline

developing in the future.

Could you briefly introduce yourself to

anyone who doesn’t know you?

I focus on the ‘creative’ side of data

visualisation. I custom-make each visual

to fit the data, goal and topic and love to

spend time experimenting with the

design side of things to make the

eventual visualisation look both visually

pleasing while still being effective. I like

to take on the bigger datasets to

visualise – those that have a lot of

diversity, so I can show context and

other stories besides the main insight.

SHOWCASE
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