SHOWCASE
How we built
Watson/DG crafted a stunning magazine-style site to promote Tarantino’s
latest flick. Hleb Marholin and Matt Grippi tell Tom M a y how they did it
ONCE UPON A TIME
IN HOLLYWOOD
HOW WE BUILT(1) The homepage consists of a full-screen
magazine cover wrapped in plastic, as it
would appear on a newsstand. (2) Running
your cursor over the page rustles the
animated WebGL plastic cover. (3) A link
to buy tickets to see the movie at a local
cinema is included. (4) Rather than going
for a traditional digital navigation, the team
opted for an editorial-style table of contents,
maintaining the illusion that this was a real
1969 magazine. This is accessed by clickingthe down arrow that appears inside the
cursor. (5) The homepage also links to the
movie’s Instagram, Facebook and Twitter
accounts. Now all the social platforms have
in-app browsers, Watson/DG created assets
that naturally progress users from the social
piece to the site experience, whether through
a swipe-up interaction or a link out. Here the
social assets were designed to be miniature
versions of the site content, which intrigues
users to follow through and keep reading.BRIEF
Once Upon a Time in Hollywood is Quentin
Tarantino’s latest film and is seen as a love letter
to 1969 Los Angeles. As part of its marketing
strategy, Sony Pictures needed an immersive,
in-world way to promote it that felt authentic,
not only to the director’s signature style but also
to the nostalgic qualities of the decade the film
is set in.CLOSE UP
1 2354