68 Time February 3, 2020
PLANT-BASED PROTEIN
PLANET-FRIENDLY EATING
Companies are raising billions pledging to make food that
is better for the planet; this often means using plants,
not animals, to make meat and cheese,
and growing food indoors to
conserve land and water.
Memphis Meats, right, is
one of a handful of startups
trying to grow beef and
chicken from cellsINSECTS
VERTICAL VEGETABLE FARMS
LAB-GROWN PROTEIN
Mosa Meat’s chief scientific officer Mark
Post, then a professor, unveiled the first
hamburger grown from cells in 2013
for $280,400; to make cultured meat,
it takes animal cells, feeds them with
nutrients and grows them in a bioreactorPlenty grows
leafy greens year-
round in a fully
automated farm
in South San
Francisco, and
may soon add
strawberries.
Wind and solar
help power
the LED lights
that grow the
vegetablesExo calls crickets
the perfect protein
source, since they are high
in essential amino acids, B12
and iron; it sells cricket protein
bars and whole roasted cricketsJust (formerly
Hampton Creek)
launched its egg
product made
from mung
beans in late
2018 in grocery
stores; it’s now
sold by dozens of
restaurant chains
and grocers like
Walmartarmers have grown
food in roughly the
same way for thou-
sands of years: plant-
ing seeds and watch-
ing them grow; raising
animals from birth to
slaughter; hoping that
nature provides them
the right amounts of
rain and sun.
Now, entrepreneurs say they have a
better idea. Agriculture in its current
form is bad for the planet, they say—fields
for crops and animal grazing occupy land
where trees could be planted, and farm-
ing sucks up vast amounts of increasingly
precious water. Why not make food in a
completely different way, maybe growing
lettuce in skyscrapers and creating meat
from cells in a petri dish?
There is a dire need to change how food
is produced. An August U.N. report pre-
pared by more than 100 experts warned
that exploitation of land and water is al-
ready putting pressure on humanity’s abil-
ity to feed itself. Those pressures will grow
as the world’s population reaches 9.7 bil-
lion by 2050 and as high temperatures and
floods make it more difficult to grow crops
in some regions. That’s why mission-driven
entrepreneurs and funders see food tech
as the ultimate investment opportunity,
making money while also creating food
that makes the planet a better place.
The result has been billions of dollars
invested in companies that promise to re-
invent the food that ends up on your din-
ner plate. More than 47 companies mak-
ing meat and dairy products from plants,
including Impossible Foods and Beyond
Meat, have raised $2.29 billion from ven-
ture capitalists in the past decade, one-
quarter of it invested in 2019 alone, ac-
cording to PitchBook, which tracks private
equity and venture capital worldwide.
Shares of Beyond Meat, which sells plant-
based meat substitutes in grocery stores
and in restaurants including Dunkin’ and
TGI Fridays, are trading at roughly three
times their IPO price. Nearly 40 more
companies trying to grow proteins like
meat and fish from cells, such as the Dutch
company Mosa Meat and the San Diego
firm BlueNalu, have raised $1.1 billion, al-
most all of that funding in the past five
years, PitchBook says. While most of the
investment is from venture capitalists, a