Apple Magazine - USA - Issue 430 (2020-01-24)

(Antfer) #1

There are few pieces of technology that excite
us quite like drones. Though these unmanned
ariel marvels aren’t new, it’s only now that we’re
realizing their full potential across virtually every
aspect of our lives, including entertainment,
public services, travel, and distribution...


SKY-HIGH ENTERTAINMENT


Over the past ten years, drones have
transformed the film, television, and
photography industries, unlocking new
possibilities, cutting costs, and allowing
directors to show off the world from above
without relying on expensive cranes and
machinery. And thanks to increasingly
advanced technology, drones have the
potential to become an even greater part of the
entertainment industry than they are today,
transforming the way we create content.


By attaching a camera to a drone, producers
have more options than ever, filming from
angles that would otherwise be difficult - or
impossible - to achieve, thus providing viewers
with more interesting forms of media, inspiring
artists to create previously unthinkable art. In
pre-production, drones are also used to help
artists survey large areas to find the best shoot
locations, saving time and money and allowing
studios to plow more into actors and the edit.
Research suggests a helicopter costs between
$10k and $25k to hire for a ten-hour shoot,
whereas a drone can be provided for just $250
per hour, complete with a trained operator.


The iconic opening motorcycle sequence of
the 2012 James Bond film Skyfall, for example,
relied heavily on drone technology, and in the
2015 Jurassic World, drone-mounted cameras

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