Roddy Ricch Continues
Out-Of-‘The-Box’ Success
Hot 100
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HE NEW YEAR IS PICKING UP WHERE 2019 LEFT
off on the Billboard Hot 100: with an artist reigning with a
first career No. 1.
Roddy Ricch’s “The Box” rules the chart for a second week,
gaining 13% to score 77.2 million U.S. streams, according to
Nielsen Music/MRC Data, as it leads the Streaming Songs
chart for a third week. The track rises 8-7 on Digital Song Sales, up
26% to 13,000 sold, and enters Radio Songs at No. 50, surging by 70% to
18.5 million all-format airplay audience impressions.
The rapper, 21, is the first artist this year to top the Hot 100 with an
initial No. 1 after a whopping 10 artists led the list for the first time
(in lead roles) in 2019 (starting with Swae Lee in January). From 2010
through 2018, an average of five artists achieved first No. 1s annually.
Hip-hop’s command of streaming is helping acts lead the Hot
for the first time as “The Box” follows, among other viral No. 1s, Lil
Nas X’s “Old Town Road” (featuring Billy Ray Cyrus), which dominat-
ed for a record 19 weeks in 2019. Pop-leaning artists have also earned
first No. 1s in recent months, including Billie Eilish, Shawn Mendes and
Selena Gomez. —GARY TRUST
JERRITT^CLARK/GETTYIMAGESRicch onstage in Los
Angeles in 2019.
1 #
2 WKS STMTHE BOX Roddy Ricch
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