Billboard - USA (2020-01-25)

(Antfer) #1

Scott Pascucci


CEO, Concord


Tom Whalley


Chief label executive, Concord


Jake Wisely


Chief publishing executive, Concord


Pascucci, 61, oversees the teams that drive


the success of Concord’s three divisions:


recorded music, publishing and theat-


ricals. On the label side, Concord has


celebrated Tanya Tucker’s long-awaited


comeback after 17 years with While I’m Liv-


in’, co-produced by Brandi Carlile. (Tucker


is the most nominated country artist at


this year’s Grammy Awards; see page 144.)


The work of publishing client Glen Ballard


is on Broadway; he’s the co-writer of the


songs in Alanis Morissette’s Jagged Little


Pill musical, which debuted in December.


Concord Theatricals controls the rights


to works by Rogers & Hammerstein, Ten-


nessee Williams and Neil Simon, as well


as musicals Chicago, Grease and The Wiz.


The company in January closed a deal to


acquire two-thirds of Pulse Music Group


as an A&R joint venture. “We have shown


the industry that the proper goal of an


acquisitions strategy is to build a vibrant


company,” says Pascucci. “It’s a founda-


tion, not an end in and of itself.”


MANAGEMENT


Jason Aron


Manager, Anti-Pop


Anthony Li


Manager, Anti-Pop


Halsey, who is booked as the musical


guest for the first Saturday Night Live of


2020 on Jan. 25, closed 2019 with her


song “Without Me” ranking as the No. 3


Hot 100 hit of the past year. “But nothing


compares to the excitement we all felt


for that first milestone” when the track


reached No. 1 on the chart in January, says


Aron, 32, who co-manages the singer with


Li, 31. The track’s success is “a testament


to the support we saw from our partners


across the board.” In April, Halsey was the


honoree at the annual gala of My Friends


Place, which does “incredible work” to


help homeless young people in Los Ange-


les, says Aron.


Jeffrey Azoff


Co-CEO, Full Stop Management


Brandon Creed


Co-CEO, Full Stop Management


Kevin Beisler


Manager, Full Stop Management


Tommy Bruce


Manager, Full Stop Management


Under Azoff and Creed, Full Stop managed


artists with a nonstop run of achieve-


ments in 2019. Lizzo earned eight Grammy


nominations in November. Harry Styles


doubled as host and musical guest on


Saturday Night Live and scored his second


Billboard 200 No. 1 with sophomore solo


album Fine Line. And Nicki Minaj signed


with Full Stop. “Our clients never have a


problem getting answers quickly,” says


Azoff, crediting the synchronicity of the


company’s marketing, radio and touring


divisions as a key to its success. “That has


been a big difference.”


Getting The


Most Out Of


The ’Gram


For savvy executives, using


social media is nothing to be


afraid of — and could lead to


their next star signing


I


n early 2019, Columbia Records


chairman/CEO Ron Perry DM’d Lil


Nas X on Instagram. The rising artist


wasn’t responding to Columbia’s


A&R team, but he quickly hit Perry back


— he liked the look of his feed. By March,


the rapper signed to the label.


It’s one of the most striking recent


examples of how social media, and


Instagram in particular, has become an


increasingly important tool for artists and


executives alike. “Commenting on artist


pages, you see Ron Perry do that all the


time. You see [Columbia co-head of urban


music] Phylicia Fant telling Lil Nas X he’s


doing such a great job or giving him the


heart-eyes [emoji],” says Fadia Kader, mu-


sic partnerships manager at Instagram.


“It’s building a different kind of relation-


ship between the artist and the executive.


It’s like having your own cheerleader.”


For executives themselves, it can be


just as key to build a presence on the


app. Kader points to Roc Nation senior


vp Lenny S; Moe Shalizi, who manages


Marshmello and Roddy Ricch; and Mo-


town Records president/Capitol Music


Group executive vp Ethiopia Habtemar-


iam as examples of executives who use


Instagram effectively, whether it’s sharing


ultra-exclusive behind-the-scenes shots


or commenting on artist and fan pages.


(She notes that unlike rising artists, ex-


ecutives don’t face the pressure to pump


up follower numbers.) Caroline and Har-


vest Records president Jacqueline Saturn


in particular is, says Kader, “authentic and


doesn’t feel overly promotional” on her


feed. “She shows that you can literally


have it all: You can support your artists,


have a poppin’ label, an awesome family


and go on vacation — and work out with


your team in the morning.” Which has,


in turn, led to some organic networking


opportunities: Since Saturn started shar-


ing her passion for fitness on Instagram,


executives like Shalizi Group’s Krista


Carnegie and Flighthouse’s Jacob Pace


have asked to meet for a 6 a.m. workout.


Saturn advocates for using social


media not only to maintain, but also


cultivate relationships. “In this business,


everyone is looking, everyone is kind of


checking each other out,” she explains,


adding that she freely publicizes her


support for other artists and executives,


too. “I [recently] DM’d [RECORDS CEO]


Barry Weiss and was like, ‘I literally can’t


stop listening to [Noah Cyrus’ “July”];


can you please make it a No. 1 record?’ ”


But some executives are wary of reveal-


ing their strategy to competitors on social


media. Courtney Stewart, CEO of Right


Hand Music Group and co-founder of


Keep Cool, is active on Instagram but says


he only has a ghost account on Twitter: “I


just spy on people.” Post Malone’s man-


ager, Dre London, says it’s most important


to be careful while in the studio. “It’s


dangerous if we’re working on a record


and someone from the entourage is on


IG Live or posting to their stories,” he says.


“Next thing you know, an unfinished song


could be circulating on the internet.” It


has happened before; now, his team has


a strict no-phone policy in the studio.


And plenty of executives (especially


those over 50) avoid showing anything


personal on their feeds at all. “We’re not


here to become YouTube stars,” says


RCA chairman/CEO Peter Edge. “That’s


not why I got into this particular role in


life.” Sony Music Nashville chairman/


CEO Randy Goodman says: “I don’t use


it. I get all the info I need from my team


— and my wife and kids.”


Still, most agree that being an active


social media user — at least purely for


the sake of artist promotion — is worth


the risk. “I believe [in it] 100%,” says


Doug Morris, 81, founder of 12 Tone


Music Group, though he solely uses


his accounts to promote his artists. To


London, social media has become the


equivalent of a résumé, one it’s best to


keep engaging and up-to-date. “Compa-


nies are looking to see what kind of in-


fluence and engagement a person has,”


he says. “When you go into a meeting,


that’s one of the first things they ask:


‘What are your numbers like on social


media?’ ” And like any social media user,


plenty of executives simply enjoy one of


the most basic functions of a platform


like Instagram: being reminded of happy


memories. “There’s a lot of pictures at


gigs and seeing clients and supporting


their efforts,” Marty Diamond, Para-


digm’s head of global music, says of his


Insta. “It reminds me: Fuck, I get to do


this every day.” —LYNDSEY HAVENS


AZOFF


CREED


BEISLER


BRUCE


WISELY


PASCUCCI


LI


ARON


WHALLEY


ILLUSTRATION BY GEORGE WYLESOL


2


0


2


0


L


I


S


T


PA

SC

UC

CI

:^ C

OU

RT

ES

Y^

OF

C

ON

CO

RD

.^ W


HA

LL

EY

:^ M

IC

HA

EL

K

OV

AC

/W

IR

EI

MA

GE

.^ W


IS

EL

Y:

B

ET

H^

H

ER

ZH

AF

T.^

AR

ON

,^ L

I:^

JA

SM

IN

E^

SA

FA

EI

AN

.^ A


ZO

FF

:^ C

AA

.^ C


RE

ED

:^ D

AN

I^ R

US

SI

N

.^ B


EI

SL

ER

:^ T

HE

O^

W

AR

GO

/G

ET

TY

IM

AG

ES

.^ B


RU

CE

:^ E

RI

K^

LA

UE

R.
Free download pdf