iPad & iPhone User - UK (2020-01)

(Antfer) #1
2019 IN REVIEW

its price, Apple changed the perceived starting price of
buying into the iPhone ecosystem. It helped. While we
didn’t get a new iPhone SE based on the iPhone 8 as
I hoped in 2018, it sounds like that may happen early
on in 2020.
Surprisingly, I didn’t have a lot on my agenda for
actual iPhone hardware features. But there was this:
“The one area where Apple needs to keep pushing
iPhone hardware design is, of course, the camera.” And
that’s exactly what Apple did, with great success.
My iOS 13 wish list items were a mixed bag, but I got
some of what I was hoping for: external storage support
and improvements to shortcuts among them. Keep in
mind that one of the big narratives of the autumn of
2018 was that the new iPad Pro provided laptop power,

In 2019 we got a bunch
of new iPad models

2019 IN REVIEW


itsprice,Applechangedtheperceivedstartingpriceof
buyingintotheiPhoneecosystem.Ithelped.Whilewe
didn’tgetanewiPhoneSEbasedontheiPhone 8 as
Ihopedin2018,itsoundslikethatmayhappenearly
on in2020.
Surprisingly,Ididn’thavealotonmyagendafor
actualiPhonehardwarefeatures.Buttherewasthis:
“TheoneareawhereAppleneedstokeeppushing
iPhonehardwaredesignis,ofcourse,thecamera.”And
that’sexactlywhatAppledid,withgreatsuccess.
MyiOS 13 wishlistitemswereamixedbag,butIgot
someofwhatIwashopingfor:externalstoragesupport
andimprovementstoshortcutsamongthem.Keepin
mindthatoneofthebignarrativesoftheautumnof
2018 wasthatthenewiPadProprovidedlaptoppower,

In 2019 we got a bunch
of new iPad models
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