Thinking, Fast and Slow

(Axel Boer) #1

Speaking of Anchors


“The firm we want to acquire sent us their business plan, with the
revenue they expect. We shouldn’t let that number influence our
thinking. Set it aside.”


“Plans are best-case scenarios. Let’s avoid anchoring on plans
when we forecast actual outcomes. Thinking about ways the plan
could go wrong is one way to do it.”


“Our aim in the negotiation is to get them anchored on this
number.”


& st


“The defendant’s lawyers put in a frivolous reference in which they
mentioned a ridiculously low amount of damages, and they got
the judge anchored on it!”

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