Thinking, Fast and Slow

Choice.” Journal of Economic Behavior and Organization 1:
39–60.
———. 1985. “Using Mental Accounting in a Theory of Consumer
Behavior.” Marketing Science 4: 199–214.
Tversky, A. 1977. “On the Elicitation of Preferences: Descriptive
and Prescriptive Considerations.” In Conflicting Objectives in
Decisions , ed. D. Bell, R. L. Kenney, and H. Raiffa. New York:
Wiley, 209–22.
Tversky, A., and D. Kahneman. 1981. “The Framing of Decisions
and the Psychology of Choice.” Science 211: 453–58.
von Neumann, J., and O. Morgenstern. 1947. Theory of Games
and Economic Behavior , 2nd ed. Princeton: Princeton University
Press.