losses
lotteries
Lovallo, Dan
Love Canal
luck
lying
Malkiel, Burton
Malmendier, Ulrike
malpractice litigation
Mao Zedong
march of historyuote>
Markowitz, Harry
marriage; life satisfaction and
Mathematical Psychology (Dawes, Tversky, and
Coombs)
matter, relation of mind to
McFarland, Cathy
media, availability heuristic and
medical school admissions
medical survey problem
medicine; expertise in; malpractice litigation;
overconfidence in; physicians; unique cases in; unusual
treatments in
Mednick, Sarnoff
Meehl, Paul
meetings
memory, memories; associative, see associative
memory; availability heuristic and, see availability;
duration neglect in; experienced utility and; illusions of;
and the remembering self; of vacations
mental accounts
mental effort, see effort mental energy
mental shotgun
mere exposure effect
messages, persuasive
metaphors
Michigan/Detroit problem
Michigan State University
Michotte, Albert