“Evaluating people as attractive or not is a basic assessment.
You do that automatically whether or not you want to, and it
influences you.”
“There are circuits in the brain that evaluate dominance from the
shape of the face. He looks the part for a leadership role.”
“The punishment won’t feel just unless its intensity matches the
crime. Just like you can match the loudness of a sound to the
brightness of a light.”
“This was a clear instance of a mental shotgun. He was asked
whether he thought the company was financially sound, but he
couldn’t forget that he likes their product.”