Yahoo! Finance. https://finance.yahoo.com/
Tesla owners describe their purchase decisions in messianic terms
and value the company’s “mission” above the particulars of its
product.^19 But this isn’t your hippy uncle’s green brand. Tesla is also a
luxury brand, and that combination is potent. Every other electric car
looks like a Birkenstock; the Tesla looks like a Maserati. No other
brand can simultaneously tell people: “You can afford a $100,000 car,
you have great taste, and you care about the environment.” Or put
another way, I’m awesome and you should definitely have sex with me.
That means, even more than Apple, Tesla has the ability to hit the
customer—gently—right smack in the groin.
Don’t bet on Tesla limiting itself to automobiles. It already is
developing deep expertise in the capture, storage, and transport of
electricity. It is putting self-driving auto technology on the road by the
tens of thousands while Google and Apple are still in the research
park. These are technologies and skills that go beyond personal