LinkedIn Corporate Communications Team. “LinkedIn Announces Fourth Quarter and Full Year 2015
Results.” LinkedIn.
LinkedIn, by the nature of its business, also has an enviable
customer base. More than 467 million people are on LinkedIn, and not
just any 400 million.^38 Composed of savvy college grads looking to
show off their qualifications and business leaders from around the
word—one out of every three people have a LinkedIn profile.^39 So, to
the question “Who’s on LinkedIn?” the answer is “Anyone who
matters.” There is a small sliver of Baby Boomer CEOs who aren’t on
LinkedIn because they are worried they’ll be harassed by job-seekers,
or they are still trying to figure out their Motorola Razr phone. Other
than them, the LinkedIn cohort is global and encompassing. (By the
way, the market for advertising in B2B is twice that of B2C, so the