The Four

Rego, Matt. “Why Walmart’s Stock Price Keeps Falling (WMT).” Seeking Alpha.
November 11, 2015.
http://www.investopedia.com/articles/markets/111115/why-walmarts-stock-
price-keeps-falling.asp.

Rosoff, Matt. “Jeff Bezos: There are 2 types of decisions to make, and don’t
confuse them.” Business Insider. April 5, 2016.
http://www.businessinsider.com/jeff-bezos-on-type-1-and-type-2-decisions-
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Amazon.com. 2016 Letter to Shareholders. Accessed April 25, 2017.
http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-reportsannual.

Bishop, Todd. “The cost of convenience: Amazon’s shipping losses top $7B for
first time.” GeekWire. February 9, 2017. http://www.geekwire.com/2017 /true-
cost-convenience-amazons-annual-shipping-losses-top-7b-first-time/.

Letter to Shareholders.

Stanger, Melissa, Emmie Martin, and Tanza Loudenback. “The 50 richest
people on earth.” Business Insider. January 26, 2016.
http://www.businessinsider.com/50-richest-people-on-earth-2016-1.

“The Global Unicorn Club.” CB Insights.
https://www.cbinsights.com/research-unicorn-companies.

Amazon.com. FY16-Q4 for the Period Ending December 31, 2016 (filed
February 2, 2017), p. 13, from Amazon.com, Inc. website.
http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-reportsother.

Goodkind, Nicole. “Amazon Beats Apple as Most Trusted Company in U.S.:
Harris Poll.” Yahoo! Finance. February 12, 2013. http://finance.yahoo.com
/blogs/daily-ticker/amazon-beats-apple-most-trusted-company-u-harris-
133107001.html.

Adams, Susan. “America’s Most Reputable Companies, 2015.” Forbes. May 13,

https://www.forbes.com/sites/susanadams/2015/05/13/americas-most-
reputable-companies-2015/#4b231fd21bb6.

Dignan, Larry. “Amazon posts its first net profit.” CNET. February 22, 2002.
https://www.cnet.com/news/amazon-posts-its-first-net-profit/.

Amazon.com. 2015 Q1-Q3 Quarterly Reports. Accessed April 7, 2017.
http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-
sec&control_selectgroup=Quarterly%20Filings#10368189.

King, Hope. “Amazon’s $160 billion business you’ve never heard of.” CNN Tech.
November 4, 2015. http://money.cnn.com/2015/11/04/technology/amazon-
aws-160-billion-dollars/.

http://www.marketwatch.com/investing/stock/twtr/financials.

L2 Inc. “Scott Galloway: This Is the Top of the Market.” L2 Inc. February 16,

https://www.youtube.com/watch?v=uIXJNt-7aY4&t=1m8s.

https://www.nytimes.com/2017/06/16/business/dealbook/amazon-whole-
foods.html?_r=0.

Rao, Leena. “Amazon Prime Now Has 80 Million Members.” Fortune. April 25,

http://fortune.com/2017/04/25/amazon-prime-growing-fast/.

Griffin, Justin. “Have a look inside the 1-million-square-foot Amazon