https://www.buzzfeed.com/charliewarzel/french-uber-bird-hunting-
promotion-pairs-lyon-riders-with-a?utm_term=.oeNgLXer7#.boMKaOG9q.
29. Welch, Chris. “Uber will pay $20,000 fine in settlement over ‘God View’
tracking.” The Verge. January 6, 2016.
https://www.theverge.com/2016/1/6/10726004/uber-god-mode-settlement-
fine.
30. Fowler, Susan J. “Reflecting on One Very, Very Strange Year at Uber.” February
19, 2017. https://www.susanjfowler.com/blog/2017/2/19/reflecting-on-one-
very-strange-year-at-uber.
31. Empson, Rip. “Black Car Competitor Accuses Uber Of DDoS-Style Attack; Uber
Admits Tactics Are ‘Too Aggressive.’” TechCrunch. January 24, 2014.
https://techcrunch.com/2014/01/24/black-car-competitor-accuses-uber-of-
shady-conduct-ddos-style-attack-uber-expresses-regret/.
32. “Drive with Uber.” Uber. https://www.uber.com/a/drive-pp/?exp=nyc.
33. Isaac, Mike. “What You Need to Know About #DeleteUber.” New York Times.
January 31, 2017. https://www.nytimes.com/2017/01/31/business/delete-
uber.html?_r=0.
34. “Our Locations.” Walmart. http://corporate.walmart.com/our-story/our-
locations.
35. Peters, Adele. “The Hidden Ecosystem of the Walmart Parking Lot.” Fast
Company. January 3, 2014. https://www.fastcompany.com/3021967/the-
hidden-ecosystem-of-the-walmart-parking-lot.
36. http://www.andnowuknow.com/buyside-news/walmarts-strategy-under-
marc-lore-unfolding-prices-and-costs-cut-online/jessica-
donnel/53272#.WUdVw4nyvMU.
37. “Desktop Operating System Marketshare.” Net Marketshare.
https://www.netmarketshare.com/operating-system-market-share.aspx?
qprid=10&qpcustomd=0.
38. “About Us.” LinkedIn. https://press.linkedin.com/about-linkedin.
39. Bose, Apurva. “Numbers Don’t Lie: Impressive Statistics and Figures of
LinkedIn.” BeBusinessed.com. February 26, 2017.
http://bebusinessed.com/linkedin/linkedin-statistics-figures/.
40. International Business Machines Corporation. Annual Report for the Period
Ending December 31, 2016 (filed February 28, 2017), p. 42, from International
Business Machines Corporation website.
https://www.ibm.com/investor/financials/financial-reporting.html.
Chapter 10: The Four and You
- “Do you hear that? It might be the growing sounds of pocketbooks snapping shut
and the chickens coming home.. .” AEIdeas, August 2016.
http://bit.ly/2nHvdfr. - Irrational Exuberance, Robert Shiller. http://amzn.to/2o98DZE.
- https://www.nytimes.com/2017/03/14/books/henry-lodge-dead-co-author-
younger-next-year.html?_r=1.