Index

The page numbers in this index refer to the printed version of this book. The link provided will
take you to the beginning of that print page. You may need to scroll forward from that location
to find the corresponding reference on your e-reader.

Note: Page numbers in italic refer to illustrations.

About.com, 147 –48, 150 –51
Age of Enlightenment, 127
Airbnb, 225 –27
Alibaba, 206 , 206 –10
Amazon, 13 –62
agility of, 235
and Alexa/Echo, 9 , 31 , 45 , 50 –52, 56
algorithm of, 105 , 106
Amazon Marketplace, 25 , 41
Amazon Prime, 13 , 14 , 37 , 42 , 48 , 48 –49
Amazon Web Services, 37 , 41 –42
analog moats of, 91
automated warehouses of, 27 , 29 –30, 42 , 52 –54, 91
book sales of, 25 –26, 45
brain-based appeal of, 176 –77
and brand era, 50 –52, 172 –73
capitalization of, 3 , 32 –35, 36 , 38 –39, 54 , 56 , 188 –89
and competition, 9 , 25 , 56 , 181
consumers’ alliance with, 167 –68
consumer trust in, 31 , 32 , 41 , 56
current state of affairs, 3 –4
data collection of, 32 , 200
effect on retail sector, 24 –25, 28 –29, 57 –59
and failure, 39 , 40
frictionless purchases on, 32 , 186 –87
fulfillment infrastructure, 3 , 42 , 49 , 54 , 55 , 56 , 91 , 166 , 181 , 186
future of, 165 –66, 182
global reach of, 190 –91, 191
and Google, 60 , 188 –89