The Four

growth of, 27 –28, 34 , 41 , 53
headquarters of, 202
and hunter/gatherer strategies, 14 –16, 25 –26, 44 , 176 –77
likability of, 193
multichannel retail, 44 –49
and Procter & Gamble (P&G), 194
product differentiation of, 186 –87
and product searches, 8 , 189
profits/revenue, 17 –18, 34 –35
and Quidsi, 46
and rational decision making, 170
risk taking, 35 –39, 40
scalability, 24 –25
sellers’ joining of, 166
stock appreciation of, 28 , 28
and stores, 30 , 31 , 36 , 43 –45, 55 , 56
and taxes, 34 , 193
vertical integration of, 195
and Walmart, 228
Whole Foods acquisition, 44 , 54 , 55 –56, 59
zero-click ordering, 31 –32, 56
See also Bezos, Jeff
analog moats, 10 , 90 –91, 92
Android, 155 , 178
Apollo Project, 267
Apple, 63 –95
algorithms of, 105
analog moats of, 90 –91, 92
behavioral data of, 200
and competition, 9 , 67 , 90 –91, 92 , 179 –81
computers, 69 , 73 –74, 132 , 161 , 180
Cook’s leadership of, 68 –69, 87
current state of affairs, 4
and download piracy, 68
and education market, 93 –95
and failure, 39
genitalia-based appeal of, 178 –79
global reach of, 190 , 191
headquarters of, 202
innovator status, 64 , 67 , 68 , 161
intellectual property theft, 161 , 166
iPod, 67 –68, 74 , 79
likability of, 193
low-cost production of, 88 –89
luxury status of, 69 –72, 74 –76, 78 –79, 80 –86, 87 , 88 , 92
privacy issue, 63 –64, 136
product differentiation of, 186
profits/revenue, 4 , 69 , 70 , 85
risk taking, 68
secular worship of, 66 –67