stores, 80 –81, 82 –83, 89 , 91 , 195 –96
strategy for success, 57
and taxes, 83 , 193 , 197
vertical integration of, 195 –96
vs. FBI, 63 –64, 65 –66
and Wozniak, 69 , 88 , 180
and Xerox’s GUI, 161 , 166
See also iPhone; Jobs, Steve
artificial intelligence (AI), 196 –200
artisans and artisanship, 76 –77, 78 –79
AT&T, 228 –29
backfire effect, 123
behavioral targeting, 107 , 196 –99
Bezos, Jeff
on adherence to process, 112
and Alexa, 57
business plan formulation, 13
and competition, 181
on future of Amazon, 182
and Lore, 45 –47
risk taking of, 35 –37
and robotics, 29 –30, 52 –54
storytelling of, 55
vision of, 23 , 25
and Washington Post, 146
wealth of, 4
Bloomberg, Michael, 141 –42, 164
body, biology, and business, 169 –82
and Amazon, 176 –77
and Apple, 178 –79
and brain’s rational choices, 169 –71, 175 –77
and competition, 179 –82
and Facebook, 177
and genitalia-based choices, 173 –75, 178 –79
and Google, 175 –76
and heart-based choices, 171 –73, 173 , 177
Brand, Stewart, 163 , 164
brands
and Amazon, 172 –73
era of, 50 , 50 –52, 172 –73, 184
Facebook investments of, 165 , 166
Google’s effect on, 5 , 8 –9, 172 –73
and heart-based choices, 172
See also luxury brands
business school education, 11 –12
Cambridge Analytica, 107
capitalization and T Algorithm, 188 –89
career strategies, 230 –62