The Four

(Axel Boer) #1

accepting and giving help, 252
active career management, 247 –48
for Boomers, 243 –44
and core functions driving companies, 249 –50
dealing with unfair treatment, 248 –49
demonstrating physical/mental strength, 251 –52
and emotional maturity, 233 –35
entrepreneurship, 260 –64
and exceptional vs. good employees, 230 –32
and leadership stages in life cycles of firms, 253 –57
and long/short tails, 257 –59
loyalty to people, 247
and myth of balance, 259
and personal success factors, 233 –36
and regression to the mean, 249
self-promotion, 242 –43
serial monogamy, 245 –46
and sexy jobs vs. ROI, 250 –51, 251
wealth creation, 244 –45
Carey, David, 256 –57
CEOs, 38 , 253 –55
China, 160 , 170 , 190 , 206 –10
cloud services, 9 , 41 –42
collection instinct, 15 –16, 176
Comcast, 228 –29
competition, 8 , 179 –82, 189
compulsory carelessness, 174
cons in tech field, 157 –68
consumer packaged goods (CPG), 51 , 173
Cook, Tim, 68 –69, 87
craftsmanship, 78 –79
curiosity, 235


data
and artificial intelligence, 198 –99
behavioral data, 196 –200
borrowing/reselling of, 161 –63
breaches, 104
cross-silo sharing of, 163 , 168
and the Fifth Horseman, 199
low cost/high value tension of, 164
and political polarization, 162
and T Algorithm, 196
deception, 158
decision making
emotional, 171 –73, 177
rational, 169 –71, 175 –77
sexual, 173 –75, 178 –79
design, 78 –79
differentiation, 184 –88, 225 –26

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