Drexler, Mickey, 79 –80, 189
e-commerce, 18 , 23 –24, 41 , 45 –48
education, 11 –12, 93 , 93 –95, 231 –32
emotional maturity, 233 –35
emotion-based decisions, 171 –73, 177
employees
and automation, 52 –54
exceptional vs. good, 231
of Four Horsemen, 266
return on human capital, 6 , 6
serial monogamy of, 245 –46
and T Algorithm, 201 –2
value of, in stores, 62
entrepreneurs, 253 –55, 257 , 260 –64
European Union (EU), 152 , 168
Facebook, 96 –125
and advertising, 99 , 108 , 108 , 113 , 113 –14, 257 , 258
agility of, 235
algorithm of, 105 , 105 –8, 117 –19
analog moats of, 91
borrowing/reselling of user data, 164
brands’ investments in, 165 , 166
capitalization of, 115 , 188
and competition, 9 , 181
connections/relationships on, 100 –102, 102 , 177
content generated on, 112 –13, 164
and cross-silo data sharing, 163
current state of affairs, 4 –5
data collection of, 99 –100, 163 , 200
eavesdropping of, 103 –4
employees of, 268
engagement levels on, 111
and EU regulators, 168
and failure, 39
and fake news, 120 –21, 122 –23, 124 , 125 , 194
global reach of, 190 , 191
and Google, 99
and hate crimes, 121
headquarters of, 202
heart-based appeal of, 177
images on, 110 –11
influence of, 97 –98
likability of, 193 –94
and low cost/high value data, 164
market adjustments of, 111 –12
and marketing funnel, 98
as media company, 119 –25
and media landscape, 115 –16, 119 –21