and NYT’s content, 139
and political polarization, 118 –19, 123
and privacy concerns, 104 , 168
product differentiation of, 187
and psychological vulnerabilities, 123 –24
return on human capital, 6 , 6
and Snapchat, 109 –10
success of, 4 –5, 265 –66
targeting of, 99 –100, 106 –7, 196
time spent on, 96 , 97
vertical integration of, 195
virtual reality venture of, 113 –14
and WhatsApp, 96 , 97 , 108 , 111 , 168
and Zuckerberg, 110 –11, 114 –15, 193
failure, 39 , 40 , 261 –62
fake news, 120 –21, 122 –23, 124 , 125 , 194
Falcone, Phil, 139 –40, 142 –43, 145 , 151
Fifth Horseman, 204 –29
Airbnb, 225 –27
Alibaba, 206 , 206 –10
IBM, 227 –28
Microsoft/LinkedIn, 222 –25
Tesla, 210 –13, 213
Uber, 214 –20
Verizon/AT&T/Comcast/Time Warner, 228 –29
Walmart, 220 –21
Firebrand Partners, 142 –43
founders, iconic, 76 –78
Four Horsemen
acquisitions of, 7 –8
and competition, 8 –9, 92 , 205 –6
competitive strategies of, 179 –82 (see also body, biology, and business)
current state of affairs, 3 –5
employees of, 266
and failure, 39 , 40
lifespans of, 182
power of, 265
successors of, 183 (see also Fifth Horseman)
trillion-dollar valuation (see T Algorithm)
value of, 7 , 7
See also Amazon; Apple; Facebook; Google
free will, 123
friction, removal of, 57 , 186 –88
The Gap, 23 , 79 –80, 81
Gates, Bill, 4 , 153 , 155 , 192
Gateway, 11 , 178
General Motors, 6 , 6 , 266
genitals and decision-making, 173 –75
global reach of companies, 190 –91