and investors, 35
and Jet.com, 45 –47, 221
and rational decision making, 170
value proposition of, 22 , 24
Washington Post, 121 , 146
wealth, 72 –73, 75 –76, 77 , 244 –45
Whole Foods, 44 , 54 , 55 –56, 59
women in business roles, 234 –35
Wozniak, Steve, 69 , 88 , 180
WPP, 108 , 108
Xerox’s GUI, 161 , 166
Yahoo! 104 , 133 , 181 , 194 –95, 255 , 256
Zuckerberg, Mark, 110 –11, 114 –15, 193