own media; Apple owns the phone; and Amazon is about to molest the
entire retail ecosystem.
Some Big-Ass Losers Here
Retail is a much, much bigger business than media or telco, and
Amazon’s triumph will mean a lot of losers—not just individual
companies, but entire industry sectors.^98 ,^99 ,^100
Farfan, Barbara. “2016 US Retail Industry Overview.” The Balance.
“Value of the Entertainment and Media Market in the United States from 2011 to 2020 (in Billion U.S.
Dollars).” Statista.
“Telecommunications Business Statistics Analysis, Business and Industry Statistics.” Plunkett Research.
Grocery
Obviously, grocery is one of those doomed sectors. It had it coming.
This, the largest consumer sector in America ($800 billion^101 ), has
been where innovation goes to die.^102 Same bad lighting, same
depressed workforce, same impossibly frustrating experience in
finding my Chobani yogurt as I search from aisle to aisle. Amazon