Chapter 4
IF SIZE MATTERS (IT DOES), Facebook may be the most successful thing
in the history of humankind.
There are 1.4 billion Chinese, 1.3 billion Catholics, and 17 million
people who endure Disney World each year.^1 ,^2 ,^3 Facebook, Inc., on the
other hand, has a meaningful relationship with 2 billion people.^4
Granted, there are 3.5 billion soccer fans, but that beautiful game has
taken more than 150 years to get half the planet engaged.^5 Facebook
and its properties will likely pass that milestone before it turns twenty.
The company owns three of the five platforms that rocketed to 100
million users the fastest: Facebook, WhatsApp, and Instagram.
You dedicate thirty-five minutes of each of your days to Facebook.^6
Combined with its other properties, Instagram and WhatsApp, that
number jumps to fifty minutes. People spend more time on the
platform than any behavior outside of family, work, or sleep.^7