Facebook is gaining influence faster than any enterprise in history.
And that’s because what we covet is... what’s on Facebook. If you
look at the influences that convince a consumer to spend money,
Facebook has flooded the awareness stage, the top of the marketing
funnel.
What we learn on the social network, and especially on Facebook’s
subsidiary Instagram, creates ideas and desires. A friend posts an
image wearing J.Crew sandals in Mexico, or drinking an Old
Fashioned on the rooftop of the Soho House Istanbul, and we want to