Meyer, Robinson. “When You Fall in Love This Is What Facebook Sees.” The Atlantic.
It’s easy to be skeptical about Facebook, especially with all of the
self-promotion, fake news, and groupthink spread on the platform.
But it’s also hard to deny it nurtures relationships, even love. And
there is evidence that these connections make us happier.
Watching and Listening
In 2017, one in six people on the planet are on Facebook each day.^14
Users indicate who they are (gender, location, age, education, friends),
what they are doing, what they like, and what they are planning to do
today and in the near future.
A privacy advocate’s nightmare is a marketer’s nirvana. The open
nature of Facebook, coupled with the younger generation’s belief that