net - UK (2020-03)

Network

COOL STUFF

WE LEARNED

THIS MONTH

HOW NETFLIX USES
PSYCHOLOGY TO PERFECT
CUSTOMER EXPERIENCE
Ever feel like Netflix is
so well designed that
it’s reading your mind and
predicting your actions? The
site has such a good user
experience that 15 per cent
of the world’s web traffic
heads to Netflix and this
article takes a deep-dive
into how it has perfected
visitor satisfaction by
studying its psychology.
https://netm.ag/2SJAVN

GOOGLE ASSISTANT CAN
TRANSLATE ON YOUR
PHONE
If you’re struggling to
cross the language
barrier, Google Assistant’s
new Interpreter Mode for
iOS and Android could be for
you. Unlike Google Translate,
there’s no app to download
and it even translates
languages in real time.
https://netm.ag/39ownBA

MICROSOFT UNVEILS
REBRANDED WINDOWS
WITH NEW LOGO & ICONS
When it comes to
designing for the web,
logos are a sticking point
with users. However,
everyone appears to have
looked right through the
new Windows logo, which
was unveiled along with a
massive batch of icons. Is it
a step forwards for the
brand or is there a reason
it’s gone unnoticed?
https://netm.ag/368OYzm

WHAT WILL BE THE BIGGEST WEB

DESIGN CHALLENGE IN 2020?

THE POLL

From our timeline^

What’s the strangest client feedback

you’ve ever received?

Device

compatibility

4.76%

Skills

shortage

19.05%

Accessibility

19.05%

Data

protection

23.81%

Designing

at scale

4.76%

UX

4.76%

Security

23.81%

Ohh, I’ve had a few of

these but these two are

my favourites...

“I don’t want to scroll”

“Can you make everything white

with black text?”

@matchboxhero

Upon sending a PDF

over of screen mockups

of a homepage, the

client replied: “None of the links

work on the stuff that you’ve

sent over, can you send me

them again?”

@DAN5HAW

“I didn’t realise that

circle graphic would be

so round”. The strangest

part of that is we knew what

they meant.

@CreativoDesign

I was once asked to

resize a series of

posters right before

sending them to the printer,

because the client didn’t

understand that I could just

design and produce them at their

intended size :/

@makeyourownmark

“Can you move the text

so it’s 3mm closer to

the Outer Hebrides?”

@kierweb

One time a client asked

for my team to save the

website design review

files to a thumb drive and snail

mail it to them.

@amorgolisdesign

”Can you make this

video printable?”

@chrisrhymes

I was once told that the

UI I built was too logical.

I’m still not entirely sure

what they meant by that.

@ScottsWebDev