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Inspirational sites
THREE.JS, GLSL, CSS3WW – UNLOCK YOU
https://w-wired.com/ww/pcIf machine learning is finding a way into online
fashion marketing, then WebGL is proving just
as pivotal. Using 3D animation can develop more
dynamic, energetic and cinematic campaigns and
this URL is just one beautifully shiny example.
Promoting a designer watch collection from
Seiko’s WW Wired range, Unlock You is deeply
rooted in urban Japanese culture. Produced by
Tokyo agency Cherry Inc, it personifies the brand’s
street style by introducing ‘WW Man’ and his
attitude to life. Part Jeff Koons’ rabbit and part the
DJ Deadmau5, the bunny-eared character wheels
charmingly into view on rollerskates to wave and
then dash headlong at the viewer. As you scroll, we
see section text float around his movements and
various trick animations triggered to flip the camera
to reveal videos and more. The model animation is
wonderful in these little sequences and is modelled
on skater Ren Fujiwara.
An abstract backdrop and track whizzing through
the viewport adds an extra sense of propulsion here
as you explore, keeping links into main content
areas up front. Split over six key sections, visitors
can delve into campaign trailers, photo galleries
and crucially view detailed product profiles before
deciding to purchase.