PROFILEThe award-winning global studio
discusses advertising’s ‘original sin’,
new cloud tools and the future
of WebAR
STINK STUDIOS
Founded in 2009 as Stinkdigital,
Stink Studios is a brand experience
and digital innovation company, working
across advertising, content production,
web design, creative technology and
digital marketing. With offices in
London, New York, Los Angeles, Paris,
Shanghai, Berlin and Sao Paulo, it’s
known for its award-winning work for
global brands including Google, Spotify,
Twitter, Ray-Ban and Nike.
We spoke to executive technical
director Matt Greenhalgh, production
director Hannah Lynd and design director
Adam Evans-Pringle to learn about the
history of Stink Studios, their favourite
tools, their latest work and their views on
the rapidly evolving world of AR.What’s the story behind Stink Studios?
HL: Stink Studios was founded 10 years
ago to change the way people interact
with brands online. We started in digital
production, where we were often tasked
with taking others’ ideas and trying to
make them work in the real world.
Although we had some great
collaborations, we took too many briefs
for digital ideas that were literally not
possible to make.
This led us to a belief that guides our
work for brands today: digital creativity
and execution were never meant to be
separated. This is advertising’s original
sin. At Stink Studios, we close the gap
between an idea and its execution. Our
team are craftspeople. That’s why we call
ourselves a studio rather than an agency.SHOWCASE
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