Dish co-founder Charlie Ergen said in a
statement that the company is eager to start
serving Boost customers, while bringing
consumers lower prices, greater choice and
more innovation.
But it may take a while before Dish can
challenge the bigger companies — if it
ever does — the way T-Mobile developed a
reputation as the “Un-carrier” by promoting
consumer-friendly practices that shattered
industry norms.
Many public-interest groups have criticized
the Dish solution, saying it is risky, as there
is no guarantee Dish will succeed as a major
competitor, and that it does not fill the hole left
by Sprint.