iPad & iPhone User - USA (2020-02)

(Antfer) #1

NEWS ANALYSIS


It’s not about cameras, it’s about smarts. Michael Simon reports

A


pple buys a lot of companies throughout the
course of a year, with only a couple of them
rising to the level of intriguing news. Last
year’s purchase of Intel’s smartphone modem business
certainly qualifies, as does the 2018 acquisition
of Shazam, but for the most part, Apple scopes out

Apple’s Xnor.ai acquisition


could bring the Siri boost


we’ve been waiting for


NEWS ANALYSIS


It’snotaboutcameras,it’saboutsmarts.MichaelSimonreports

A


pplebuysalotofcompaniesthroughoutthe
courseofayear,withonlyacoupleofthem
risingtothelevelofintriguingnews.Last
year’spurchaseofIntel’ssmartphonemodembusiness
certainlyqualifies,asdoesthe 2018 acquisition
ofShazam,butforthemostpart,Applescopesout

Apple’s Xnor.ai acquisition


could bring the Siri boost


we’ve been waiting for

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