diminished compatibility
mode and be relegated
to the back pages of
the App Store.
The iPad was
introduced in January, but
it didn’t ship until April- and Apple released
tools for developers to
build iPad apps the very
day the product was
announced. The message
was clear: build iPad
apps and a flood of users
will come your way.
You’ve got three months.
Forstall was also
quick to point out
that good iPad apps were more than
just blown-up iPhone versions. Several compliant
developers were brought out to demo how they’d
already begun work on reconceptualizing their
iPhone apps for a larger screen, including MLB At Bat
and the New York Times.
And to top it all off, iWork
With a bunch of built-in apps as examples and an
App Store Gold Rush stoking developers, the iPad was
already set up for a solid launch. But Apple had one
more revelation to make during the launch of the iPad,
and it’s one that has had lasting effects on the iPad ever
since: The announcement of iWork apps on the iPad.diminishedcompatibility
modeandberelegated
to thebackpagesof
the AppStore.
TheiPadwas
introducedinJanuary,but
itdidn’tship untilApril
- andApplereleased
toolsfordevelopersto
buildiPadappsthevery
daytheproductwas
announced.Themessage
wasclear:build iPad
appsandafloodofusers
willcomeyourway.
You’vegotthreemonths.
Forstallwasalso
quicktopointout
thatgoodiPadappsweremorethan
justblown-upiPhoneversions.Severalcompliant
developerswerebroughtouttodemohowthey’d
alreadybegunworkonreconceptualizingtheir
iPhoneappsforalargerscreen,includingMLBAtBat
andtheNewYorkTimes.
And to top it all off, iWork
Withabunchofbuilt-inappsasexamplesandan
AppStoreGoldRushstokingdevelopers,theiPadwas
alreadysetupforasolidlaunch.ButApplehadone
morerevelationtomakeduringthelaunchoftheiPad,
andit’sonethathashadlastingeffectsontheiPadever
since:TheannouncementofiWorkappsontheiPad.