net - UK (2020-04)

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clientsfromhell.net


I have been working with this client’s website
project for the last six to eight months. I finished
the site a month before the deadline.
Client: The website is looking great! But I was
thinking: I like the menu style in this website.
He sent an example.
Client: And also the way the News section is
handled in this other one.
He sent another example.
Me: This is late in the game for these changes,
but if you’re sure.
Client: I’m sure.
I jumped in and modified the site as
requested. I sent it back to him, now just making
the deadline... or should I say the ‘deadline’.
Client: It looks pretty similar but I think the size
is a bit off. I measured the screen and I think the
photos are larger on the example site. Could you
change it?
I grumbled but did it.
Client: That’s better but I think now the font size


looks off. Can you change it, so it’s about 20 per
cent smaller?
I did it. The text became barely readable.
Client: Perfect! Except I was looking at this other
website and I was thinking it would be great if
we could make it look more like this...
The client has been on a modification rage
ever since. Now the project is two months past
deadline because he keeps sending me revisions
like ‘make fonts 20% larger in everything but
that part’ and ‘make that menu transparent but
in a way that its font keeps contrasts with the
background’ since he ‘saw it somewhere else’.
If only the thing he took from other websites
is that they were ‘finished’ and ‘paid for’.

RING UP THE CHANGES


CLIENTS FROM HELL

Exclusively for net: The latest in a series of
anonymous accounts of nightmare clients

Pretty much every website will
incorporate a button in one shape
or form, whether it’s asking users
to click ‘add to basket’ when
making purchases or to sign up to
push notifications. But how do you
go about designing a button that
visitors can click with confidence?
We asked @netmag’s followers to
share their thoughts on the best
way to achieve this.

KEEP IT SIMPLE
Okay, so it may sound like button
design 101 but @DastardlyBeard
makes the very good point that a
button should always lead to the
location that people want to go.
“Don’t overthink the rest. If you
have done the right job of
understanding what people are
trying to do, the button is just a
well-placed signpost.”

MAKE THEM ACCESSIBLE
In terms of accessibility,
@liamthorpeyoung says: “A button
should be a minimum of 44px by
44px. There should also be
adequate spacing around the
button.” Meanwhile @sussmanc
advises: “Make sure there’s
enough contrast between text and
button and between the button
and its background”.

TEST THEM
Data is key to good web design and
buttons are no exception.
@PaulMad66477112 says you
should always A/B test various
text colours. “Data-driven design is
always best, I have seen 70 per
cent conversion increases due to
button colour and text, I kid you
not. Let data drive designs.”

DESIGN EFFECTIVE


WEBSITE BUTTONS


HOW TO
Free download pdf