GALLERY
Inspirational sites
FPP
https://www.fpp.netFpp is a shopper marketing consultancy that creates “actionable
shopper marketing solutions” for retail brands. So basically it helps its
clients sell products more effectively and its new online home hinges on a
metaphor that neatly illustrates the science behind what the company does.
Crafted by the talented folks at Leeds- and London-based agency Parallax,
the seamlessly responsive site opens on a 3D supermarket aisle. By scrolling
or ‘walking’ a short distance, visitors are guided to the placement of an errant
pineapple on a shelf. Its positioning out of the fruit section raises questions
about the shopper’s journey prior to abandoning it there and therein becomes
a touchstone for fpp’s approach of asking questions and digging into essential
data about shoppers’ buying decisions and habits.
It’s a beautifully realised and very simple premise that immediately
resonates, with the tidy WebGL working seamlessly across desktop and
mobile browsers. While interactivity is largely confined to scrolling, there are
some nice, almost QTE-like moments that you need to navigate. However, the
ultimate triumphs of the design are within its bright, bold, colourful styling
that supports the tight, consistent narrative thread running throughout.WEBGL, REACTJS, CSS3