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FORBES.COMMICH
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ELPR
INCEMARCH 20 20History’s Imagemaker
The lovely print magazine you’re holding comes cour tesy
of Bob Mansfield, who oversaw the design for this issue
much in the way he has for the previous 854 or so. He has
decided this will also be his last, a capstone for someone
who, more than anyone, influenced how Forbes appeared
to the world for the past 37-plus years.
Bob’s career echoes the modern era of Forbes. His
name first appeared in the iconic inaugural issue of The
Forbes 400 “rich list” in 1982.
The junior art assistant’s job
description: “help on what-
ever needed to be done.”
This was before personal-
computer ubiquity, when
magazines were laid out on
paper using black-and-white
photos fresh from the Forbes
darkroom. Eventually, Bob
began designing Malcolm
Forbes’ column, a tough as-
signment given the powerful,
perfectionist protagonist. “It
was like riding a bicycle on
the edge of a volcano,” he says. “Beautiful and dangerous.”
As the Macintosh became designers’ machine of choice,
young Mansfield took the lead. “I was invited out to Palo
Alto to visit Stanford,” Bob recalls. “I was one of the first
art directors to try out this thing called ‘Photoshop.’ ” In
1997, he created the design for what is now Forbes Asia.
By 1999, he was design director of the flagship. Bob’s first
cover shoot: a Jerry Seinfeld/Sean Combs mashup. “I was
scared to death,” he says. “There were no monitors then, so
you had no idea how the image came out until you devel-
oped the film. And Puff Daddy, as he was known then, was
quite demanding.”
Bob got that shot, and a few thousand more followed,
with presidents and kings and pretty much every major
business figure of this century passing through his com-
puter. Bob is unflappable. He chews up deadline pressure
like vitamins, setting a collegial tone for the entire staff.
In 2017, for our 100th-anniversary issue, he again found
himself shooting Sean Combs. “I told him how nervous I
had been at that first shoot,” he says. “He confided that
he was, too. He said looking good on the cover of Forbes
launched his business career, and he thanked me.” On
behalf of millions of our readers and hundreds of your
colleagues past and present, let me thank you as well, Bob.
You made history beautiful.Sidelines
FORBES—RANDALL LANE, CHIEF CONTENT OFFICERMansfield behind J.P. Morgan’s
desk at the Morgan LibraryCHAIRMAN AND EDITOR-IN-CHIEF: STEVE FORBES; CEO AND PRESIDENT: MICHAEL FEDERLE
EDITORIAL
RANDALL LANE, Chief Content Officer
Director, Editorial Operations: Caroline Howard; Executive Editors: Luisa Kroll, Kerry Lauerman, Michael Noer
Assistant Managing Editors: Jessica Bohrer (Editorial Counsel), Kerry A. Dolan, Brett Knight, Rob LaFranco,
Laura Mandaro, Janet Novack, Michael Ozanian, Matt Schifrin, Michael Solomon, Alex Wood
Senior Editors: Susan Adams, Maneet Ahuja, Dan Alexander, Kurt Badenhausen, Steven Bertoni, Abram Brown,
Dawn Chmielewski, John Dobosz, Amy Feldman, Martin Giles, Christopher Helman, Alan Ohnsman, Zack
O’Malley Greenburg, Susan Radlauer (Research), Jennifer Rooney, Tina Russo McCarthy, Nathan Vardi,
Merrill Vaughn
Deputy Editors: Rob Berger, Jeremy Bogaisky, Colleen Curry, Iain Martin, Andrea Murphy,
Chase Peterson-Withorn, Helen A.S. Popkin, Chuck Tannert, Halah Touryalai, Jennifer Wang, Taesik Yoon
Associate Editors: Thomas Brewster, Amy Danise, Ashlea Ebeling, Daphne Foreman, Antoine Gara, Julius
Juenemann, Alex Knapp, Alexander Konrad, Maggie McGrath, Ezequiel Minaya, Michael Nuñez, Vicky Valet
Staff Writers: Angel Au-Yeung, Madeline Berg, Jason Bisnoff, Michael del Castillo, Lauren Debter, Jillian
D’Onfro, Jeffrey Kauflin, Carly Schaffner, Samantha Sharf, Chris Smith, Kelly Anne Smith, Chloe Sorvino,
Michela Tindera, Ruth Umoh, Andrew Wendler, William Yakowicz
Reporters: Noah Kirsch (Chief); Deniz Çam, Carter Coudriet, Hayley Cuccinello, Elizabeth Daffin, David
Dawkins, Tanya Klich, Matthew Perez, Jonathan Ponciano, Rachel Sandler, Christina Settimi, Kristin Stoller,
Marty Swant, Giacomo Tognini, Isabel Togoh, Glenda Toma, Lisette Voytko, Alexandra Wilson
Assistant Editors: Justin Conklin, Katherine Love (Associate Managers, Editorial Operations); Kellen Becoats,
Elisabeth Brier, Kenrick Cai, Marley Coyne, Brianne Garrett, Sarah Hansen, Christian Kreznar, Monica Melton,
Sofia Lotto Persio, Leah Rosenbaum, Ariel Shapiro, Alexandra Sternlicht, Kristin Tablang, Samantha Todd,
Hank Tucker
Art and Production: Bob Mansfield (Art and Design Director); Merrilee Barton, Charles Brucaliere, Sarkis
Delimelkon, Nick DeSantis, Anton Klusener, Suzanne O’Neill, Robin Regensburg, Robyn Selman, Gail Toivanen
Social Media: Shauna Gleason (Director); Caroline Dilone, Dario Foroutan, Natasha Lekwa, Baylee Mozjesik,
Evan Spadaccini
Video: Tim Pierson (Director); Greg Andersson, Leah Bottone, Meghan Christensen, Ivan Clow, Julia Ferrier,
Marc Gomes, Nick Graham, Riley Hallaway, Matthew Kang, Kieran Krug-Meadows, Chad McClymonds, Juliet
Muir, Bernard Osei, Jonathan Palmer, Brian Petchers, Morgan Sun, Kirsten Taggart; Forbes Entertainment:
Travis Collins, Kyle Kramer
SALES AND MARKETING
JESSICA SIBLEY, Chief Revenue Officer
AD SALES: Maria Aiza Contro, Aaron Andrews, Julia Aziz, Jake Bell, Jessica Blitzer, Leann Bonanno, Marissa
Brown, Shae Carroll, Andrea Celis, Samantha Charlino, Seema Chaudhari, Julie Chisar, Ruth Chute-Manning,
Alexandra Cohn, Jennifer Cooke, Jennifer Crowe, Sarah Curry, Hannah Davidson, Leigh Day, Sean Downey,
Emilie Errante, Taylor Felgenhauer, Olivia Gelade, Louisa Goujon, Taylor Green, Janett Haas, Shauna Haras,
Megan Hennessey, Daniel Hennessy, Matthew Herrmann, William Hosinski, Victoria Kreher, Martina Landeka,
Jordan Loredo, Brian McLeod, Tara Michaels, Leah Monroe, Dana Moretti, Matt Muszala, Akshay Patel, Ryan
Queler, Paul Reiss, Melanie Ruderman, Jesse Silberfein, Abbey Smith, Rebecca Taroon, William Thompson,
Laura Villaraut, Kyle Vinansky, Adam Wallitt, Charles Yardley, Casey Zonfrilli
BRAND STRATEGY/MARKETING/PARTNERSHIPS: Lynn Schlesinger (Chief Marketing Officer); Rachel Aquino,
Mary Baru, Kate Bishop, Erika Burho, Brandon Bycer, Nicholas Clunn, James Colistra, Danielle Collins, Connor
Davis, Krystle Davis, Tom Davis (Chief Growth Officer), William Delehanty, Samantha Evans, Erica Ferraro,
Moira Forbes (EVP, ForbesWomen), Kristine Francisco, Ross Gagnon, Cara Gilmartin, Sahara Gipson, Ashley
Grado, Matthew Haensly, Julie Hildenbrand, Adelaide Hill, Olivia Hine, Merryl Holland, Amani Hussain,
David Johnson, Kari Jones, Nicolette Jones, Evelyn Kanu, Juliana Longo, Brian Lee, Douglas Lopenzina, Erika
Maguire, Scott McGrath, James Mentzinger, Sophia Minassian, Sade Muhammad, Alexis Murillo, Romy Oltuski,
Jahcelyne Patton, Zehava Pasternak, Alexi Potter, Jennifer Ramos, Allison Rickert, Claire Robinson, Joshua
Robinson, Danielle Rubino, Claire Ryan, Robert Salgado, Peter Sarnoff, Kelsey Simmons, Andrey Slivka, Allyson
Souza, Gregory Spitz, Kara Stiles, Neha Tandon, Ashka Thaker, Rashaad Denzel Toney, Meenal Vamburkar,
Liz Walsh, Jason Webster, Janet Yin
DIGITAL REVENUE OPERATIONS: Kazuki Akiba, Gaston Alegre, Sergiu Bucur, Sal Cangeloso, Lisa Chiobi,
Andrew Dizon, Danielle Gilman, Rachel Goroff, Lauren Gurnee, Jonathan Jones, Victor Lee, Emily Lewis, Nicole
Lewitinn, Kelly Mui, Ryan Pearce, Casey Riordan, Rebeca Solorzano, Steven Song, Jacqueline Subramaniam,
Alyson Williams
FORBESLIVE: Sherry Phillips (SVP); Andrea Cantor, Jessica Charles, Chardia Christophe, Alex Engel,
Lindsay Ezykowich, Julieanna Gray, Nicole Kerno, Susan Kessler, Jessica Lantz, Michael Martin, Sydney
Melin, Menaka Menon, Jimmy Okuszka, Mary Margaret Soderquist, Elizabeth Strozier, Shelby Tompkins,
Blair Walther, Jessica Wolf
DIGITAL
NINA GOULD, Chief Product Officer; VADIM SUPITSKIY, Chief Technology Officer
PRODUCT: Ebony Shears; Terrence Agbi, Youssef Drihmi, Nina Foroutan, Kelly Hanshaw, Erica Ho, Mike Medric,
Martin Navarrete, Dayne Richards, Nick Shippers, Rachel Thomas, Grant Tunkel, Katie Ward, Mila Wentrys
CORPORATE TECH: Peter Hahm; Jiten Bhojwani, Christopher Frank, Justin Harris, Joshua Hartzog,
Adaze Idehen-Amadasun, Julia Kim
DESIGN: Dan Revitte; Sara Amato, Andres Jauregui, Joy Hwang, Adrienne Michalski
E-COMMERCE: Emily Jackson; Madeline Kaufman
ENGINEERING: William Anderson; Adrian Ali, Ken Barney, Don Cao, Igor Carrasco, Brian Chamberlain, Chris
DeLeon, Mudit Dhawan, Philip Diaz, Stephen Dotz, Jaekyung Ha, Benjamin Harrigan, Isabelle Ingato, Daryl
Kang, Yanella Lopez, Johnny McCampbell, Marissa Orea, Drew Overcash, Sungmin Park, Sameer Patwardhan,
Mads Pedersen, Joseph Pietruch, Ronak Ray, Charles Rea, Rodney Rodriguez, Kyle Rogers, Aaron Romel,
Kelly Sample, Alexander Shnayderman, Zachery Shuffield, Dmitri Slavinsky, Scott Warner, JD Weiner, Forrest
Whiting, Heath Woodson, Boris Yakubchik
CORPORATE
FINANCE/OPERATIONS: Michael York (Chief Financial Officer); Cristina Baluyut, Noemi Baraket, Oneil Brodie,
Adele Cassano, Rosa Colon, Chelsea Deluca, Mike Deochand, Cindy Eng, Jessica Feintisch, Nancy Garcia, Iris
Garcia, Christie Hansen, Giedre Kristahn, Christopher Labianca, Nina LaFrance (SVP, Consumer Marketing),
Stephanie Lewis, Penina Littman, Jaclyn Liu, Christopher Lopiano, Andrea Maniscalco, Natalie Maquiling,
Christine Martinez, Paul Motta, Nelson Osegueda, Willie Osegueda, Amanda Pasquarello, Barbara Passarella,
Jeanine Pecoraro, Gary Prasto, Ivette Reyes, Angel Sauri, Diane Schmid, Lisa Serapiglia, William Simmons,
Vera Sit, Courtney Stanton, Parag Tolia, Buddy Trocchia, Donald Walsh
CORPORATE PARTNERSHIPS: Peter Hung (Senior Liaison, Investment Group); Taha Ahmed, Greg Derby,
Rich Karlgaard, Katya Soldak, Chris Thermistocleous, Amanda Xiang
COMMUNICATIONS: Matthew Hutchison (SVP); Laura Brusca, Susan Masula, Jocelyn Swift, Christina Vega
HUMAN RESOURCES: Margy Loftus (SVP); Ashley Abendschoen, Brooke Dunmore, Emanuel Joseph-Bain,
Amanda Sedlak, Rachel Shapiro, Mary Urum-Eke
LEGAL: MariaRosa Cartolano (General Counsel); Paul Anderson, Lindsey Datte, Susy Garcia, Nikki Koval,
Josephine Love-Loftin
FORBES ASIA: William Adamopoulos (CEO), Justin Doebele (Editor); FORBES CHINA: Sherman Lee (CEO),
Russell Flannery (Editor)
Founded in 1917
B.C. Forbes, Editor-in-Chief (1917–54) Malcolm S. Forbes, Editor-in-Chief (1954–9 0 )
James W. Michaels, Editor (1961–99) William Baldwin, Editor (1999– 2010 )MARCH 2020 | VOLUME 203 NUMBER 1