There are a number of ways we listen to customers, and
we’re using a lot of big-data analytics. For example,
today my team is analyzing 20 million comments,
scraping the data and assigning a sentiment index in
terms of, do people like this feature or don’t they like
this feature? So for every product that Lenovo has, [we
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based on that, we’re constantly innovating on the
products.
You’d be surprised that the number-one issue people
talk about is displays. Number two is audio... It’s really
the fundamental-step basics that people are looking for.
Voice, honestly, doesn’t show up in the top 10 lists. It’s
so early. Over time, I see voice coming in a lot more
products. But right now from a customer standpoint,
the focus is fundamentals: How do we provide a better
display, better audio, better driver support, just
reducing the number of blue screens? That’s what
people really care about.
When people complain about display, or they say
display is the most important thing, what are they
looking for? They’re looking for resolution; are
they looking for touch features?
Believe it or not, it’s not resolution. And we’ve done a
lot of research in this space. It boils down to
brightness—the color gamut, the blackness. A lot of
retailers want to sell 4K, and 4K is great if you’re
watching the video or doing a lot of photography. But
for most people, they just want to be able to be
productive, be able to do their word document or Excel
spreadsheets. And honestly, a full HD or WHD is more
than good enough. So resolution is probably number
three or four on the list.
How do we
provide a
better display,
better audio,
better driver
support, just
reducing the
number of blue
screens?