PC Magazine - USA (2020-03)

S

amsung’s Galaxy Unpacked event hadn’t

even happened yet when the company’s

new Galaxy Z Flip phone made an

appearance: A 30-second spot for the phone aired

GXULQJWKH2VFDUVWHOHFDVWFRQ¿UPLQJUXPRUVRI

DÀLSSKRQHWKDWZRXOGIROORZWKH)ROG¶VIDLOXUH

Then, early the next morning, a video of a Thom

%URZQHHGLWLRQRIWKHSKRQHDSSHDUHGRQOLQH,Q

it, a man in a very Thom Browne shrunken suit in

DYHU\JUD\ZRUOGZDONVIRUZDUGUHSHDWLQJ³,¶P

QRWUHDG\,¶PQRWUHDG\ ́XQWLOKHSXOOVD=)OLS

ZLWK%URZQH¶VVLJQDWXUHVWULSHVIURPDZDWHUIDOO

³,¶PUHDG\ ́KHGHFODUHV

The actual world is seemingly very ready for the

UHWXUQRIÀLSSKRQHV)ROORZLQJWKHODXQFKRIWKH

nostalgia-inducing Motorola Razr and the

introduction of the Galaxy Z Flip, the industry is

RQHVKRUWRIDWUHQG6DPVXQJNQRZVWKLVVRLW

FDQQLO\FKRVH%URZQHWRPDNHDÀLSSKRQHIRUWKH

IDVKLRQDEOHSHRSOHZKRQHYHUWUXO\OHWWKHPJR

5HFDOO&KULVWLDQ6LULDQR¶VSDUWQHUVKLSZLWK

/*IRUWKH/RWXV7KHGHVLJQHUIHDWXUHGLWRQWKH

runway and designed clothing and accessories

DURXQGLW+DYLQJSXUFKDVHGLWWZLFHEHFDXVH,

ORYHGLWVORRNVVRPXFK,FDQVD\ZLWKDXWKRULW\

that it was a perfect little square of a phone that

had a silky feeling when you slid it into pockets

Fashion Flips for a Phone,

and Everyone Else Follows

PCMag Senior

Features Editor

Chandra Steele got

her tech journalism

start at CMP/United

Business Media. She

also writes fiction

and has been

published in

McSweeney’s

Internet Tendency.

COMMENTARY

C

h

a

n

d

r

a

S

t

e

e

l

e