In fact, over the past couple of years, privacy
has become a pretty big deal for Apple. The
firm recognizes privacy as a “fundamental
human right” and one of its “core values” on
an all-bells, all-whistles microsite, saying
that they “design Apple products to protect
your privacy and give you control over your
information. It’s not always easy. But that’s the
kind of innovation we believe in.” And though
some may argue it’s as much about publicity
as it is about protecting human rights, there’s
no denying that Apple is head and shoulders
above its rivals when it comes to protecting
sensitive user data.
Last year’s controversy over Siri recordings
being sent to Apple employees for
transcription and future development
purposes proved the firm was far from perfect,
but Apple’s quick response, introducing a new
toggle feature in iOS Settings, helped the
firm regain some favor.
OPENING UP iOS
For the world’s biggest technology company,
the key to keeping data secure is by locking
down the ecosystem and encouraging
consumers to use Apple-owned software. It
can, to an extent, limit the power of third-party
apps from getting their hands on information,
as it did with the new Sign in with Apple
feature in iOS 13 as a direct hit to Google
and Facebook. However, as the firm looks to
offer users more choice and avoid potential
lawsuits, Apple is reportedly now considering
offering rival apps the ability to gain even
more prominence on iPhones and iPads, and
allowing the HomePod to play music and