Computer Arts - UK (2020-04)

• 3 -

BEREN NEALE

With over 12 years’ editorial

experience in art, design

and photography titles,

Beren is fascinated by all

forms of creativity. If you

want to share your passion

project or piece of mind, get

in touch now.

[email protected]

There’s no editorial theme to this issue, but going through the pages a

loose subject presents itself: how different we all are in our

approach to projects, clients and careers, even when we’re (pretty

much) all united in trying to achieve excellence, success and the respect

of our contemporaries.

You can see it over on our Discuss article (page 28) where we asked

readers, ‘How many ideas should you present to a client?’. The responses

were all considered and all varied. One fed back from experience, another

aimed to confound the client’s expectations. One approach was strictly

templated, while another was fluid, taking the lead from the client.

Reading the feature on game-changing moments (page 44) for

some of our favourite creatives, it comes up again.

It’s a fascinating article where six professionals evaluate

their breakthrough moments, and they vary from deciding to be more

ambitious, to going solo after years of sharing studio leadership. All their

definitions of breakthrough differ, as do their idea of success

• all of which I find very inspiring. If ever you wanted an antidote

to the dulling effect of seeing ‘perfect’ projects on Behance and Instagram

then this feature – filled with its honest insight – is it.

Elsewhere, we’re opening up entries for this year’s Brand

Impact Awards – so whether you’re part of a big studio or a one-

person outfit, get ready to enter.

Next issue, we’ll share our annual Illustrator Hotlist, and give you the

ultimate guide to the creative events of 2020, but for now I hope you’re as

inspired with this issue as I am.

Different strokes

WELCOME

@computerarts /computerar ts @computerarts /computerar tsmag

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