44 Europe The EconomistFebruary 8th 2020
S
everal times a year neighbours in Nor-
way get together to sweep leaves, trim
bushes, weed flowerbeds and fix up their
communal areas. These occasions belong
to a tradition called dugnad(communal
volunteering). Cilia Holmes Indahl says
Norway now needs dugnadon a much big-
ger scale to turn it into a greener society. Ms
Holmes Indahl is the 30-year-old boss of
Katapult, a group of companies that invest
in technology firms with green aims. Kata-
pult organises an annual three-day “future
fest” in Oslo, a mix of tech conference and
Burning Man.
Many young Norwegian greens want to
wean their country off oil. Technology
startups are proliferating in Oslo, helped by
generous subsidies from the government.
The startups have names like “Douche-
bags” and “Monster”. They meet in rooms
called “Creative Cocoon” or “Bug Fixer”.
They sit in open-plan offices in trendily
converted factories, surrounded by fruit
bowls and bean bags, clad in the obligatory
black sweatshirts and beanies. Last year
Oslo came third in a ranking of the world’s
most talent-competitive cities by insead, a
European business school. Engineering
graduates used to flock to the lucrative oil
sector; these days oil majors have trouble
recruiting talent.
Yet although Innovation Norway, a
state-owned agency, has in recent years
done a good job of promoting startups,
Norway’s economy will remain dominated
by oil for the foreseeable future. Petroleum
has transformed the country since it was
discovered at the Ekofisk oilfield in the
North Sea in 1969. Norway is one of the
world’s largest oil exporters. Hydrocarbons
account for half its exports and 19% of gdp.
And another oil rush is beginning. Johan
Sverdrup, a giant new oilfield in the North
Sea, could earn Norway an estimated
$100bn over the next 50 years.
Sveinung Rotevatn, the 32-year-old
newly appointed minister of climate and
the environment, admits that Norway is a
paradox—one of the world’s leaders in the
use of renewable energies and tech-
nologies, but also a fossil-fuel giant. Al-
most all Norway’s electricity comes from
renewable sources. Heating with oil will be
banned this year. Half of newly registered
cars are electric (Norway is one of Tesla’s
biggest markets). Oslo was the first city in
the world to set a ceiling every year for its
greenhouse-gas emissions. In late 2018 it
removed nearly all parking spaces from the
city centre, replacing them with benches,
bicycle docks and more pavements. In Oc-
tober last year Norway’s $1.1trn sovereign-
wealth fund, the world’s largest, estab-
lished in 1990 to prepare the country for a
post-oil future, announced that it would
sell all its shares in companies dedicated to
oil and gas exploration.
Is Norway doing enough to prepare for
that post-oil future? Some argue that it
should do more. “The government is deep-
ly embedded in old industries, but has
shown no interest in investing directly in
tech firms,” says Trond Riiber Knudsen,
chief executive of trk, an Oslo-based in-
vestment firm. The state owns a third of the
shares on the Oslo stock exchange, includ-
ing large stakes in Telenor, the country’s
biggest telephone operator; Norsk Hydro,
its biggest aluminium producer; Yara, its
biggest fertiliser-maker; and dnb, its big-
gest bank. It also controls some non-listed
giants such as Statkraft, a power generator,
which if listed would be the third-biggest
company on the stockmarket. However,
the state has not fussed when several suc-
cessful technology firms were sold to for-
eigners. In 2010 Cisco, an American tech ti-
tan, paid $3.3bn for Tandberg, a Norwegian
maker of videoconferencing kit. In 2016 a
Chinese group bought Opera, a Norwegian
software company.
Ivar Horneland Kristensen, boss of the
federation of trade and services, argues
that the government should pay more at-
tention to the services sector. Services ac-
count for 55% of gdp. According to Mr Hor-
neland Kristensen, Norway faces four
challenges. It needs to reduce its focus on
oil and gas, increase its productivity
through the use of technology, decarbonise
the economy to meet the goals of the Paris
agreement on climate change and create
25,000 jobs a year so that laid-off oil work-
ers remain gainfully employed.
Norway has profited from its wise deci-
sion to save the principal and invest the re-
turns of its oil riches. But the sheer size of
its sovereign-wealth fund—more than
$200,000 for every citizen—encourages
dependency. Fully 20% of Norwegians rely
on welfare, and that does not include pen-
sions. Norway spends 4.3% ofgdpon inca-
pacity benefits, the second-highest in the
oecdafter Denmark. Youngsters have nev-
er known a country without oil riches.
They are used to excellent free schools and
universities as well as free health care. But
for how long?
“There is no future for oil,” insists Ma-
thias Mikkelsen, the 29-year-old ceo of
Memory, a startup that developed an app to
track time at work. Oil is the new coal, so
clever investors are putting their money
elsewhere, says Inge Berge, ceo of Waste-
front, which, backed by Innovation Nor-
way, is building a factory to recycle tyres.
Yet both Mr Mikkelsen and Mr Berge bene-
fited from the ecosystem for startups fi-
nanced by oil wealth—and would have a
much tougher time building their compa-
nies without it.^7
OSLO
Norwegians yearn to be green, but depend on fossil fuels
Norway
Ecowarriors bankrolled by oil
Where there’s muck...
Norway, sovereign-wealth fund
Market value, $bn
Sources:NorgesBank;StatisticsNorway
1,200
1,000
800
600
400
200
0
2000 05 10 1915
Valueper
Norwegian,$’000
204.9
9.8
Why every family of five has a $1m nest-egg