Amateur Photographer - UK (2020-03-07)

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12 7 March 2020I http://www.amateurphotographer.co.ukI subscribe 0330 333 1113

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I

t’s6pm.Thelittlesectionof the
internetreservedforphotographers
is wildwithexcitementanticipating
thelatestshinynewcamera
announcement.Detailsstartto trickle
through;theheadlinespecsfirst,then
thoselittledetails.Howmuchis it?Are
theretwomemorycardslots?(Therehad
betterbeortherewillbetrouble!)Willit be
availablein a metallicspacegreyfinish?
Withinsecondsof digestingthe
specificationstherearethosewhohave
beenwaitingalldaytopickapartevery
perceivedlet-downin thespecs.‘It’s
outrageousthatthiscameradoesn’thave
twomemorycardslots’(I toldyou)‘Howis
a professionalmeanttousethiscamera
alldaywiththatbatterylife?’
Maybeif therearethatmanythings
abouta camerathatyoudon’tlike,then
perhapsthemanufacturerdidn’thaveyou
in mindwhendesigningit?It’sthenumber
onethingI alwaystrytothinkaboutwhen
I amreviewinga camera– ‘whois this
camerafor?’andI thentrytoputmyself
in theirshoesandseeif it’suptothejob.
In theendit is stilldowntoopinion,but
hopefullyaneducatedonethathas
consideredthecamera’stargetmarket
ratherthanmyownneeds.Onlinethereis
littleof suchnuancein thecomment
sections,justshouty opinions without
muchthought.

Quicktocriticise
Andit happenswhenpeoplepostimages
too;‘I couldhavetakenthat!’,‘Whyis that
thewinningimage?It’srubbish!’,‘Why
didn’ttheyusef/11togetmoredepthof
field?’.Thevocalminorityis quickto
criticisewithlittleconsiderationforwhat
thephotographerwastrying,andusually
succeeding,todo.
AndI’vegottoholdmyhandsupand
saythatI’vebeenguiltyof theabove,
particularlyin myyoungerdays.I
occasionallyneedtoremindmyselfto
revertbacktomydefaultpositionasa
journalist,orreviewer,andask‘why?’.
It is sucha simplequestion,butif you
can ask ‘why?’ and try to reverse

engineerwhata manufactureror
photographerwasaimingfor,thenyou
cangaina lotof understanding.Allof a
sudden,decisionsmakea lotmoresense,
orcanat leastbeexplainable.‘Whyis that
cameraexpensive?’,‘Whyis thereonly
onememorycardslot?’,‘Whyisn’tit
availablein metallicspacegreyfinish?’
Thesameforimages.‘Whyhasthe
photographerchosenthatimage?’,‘Why
havetheyshotin colourratherthanblack
& white?’,‘Whatexactlyaretheytryingto
showortellme?’Whenyouaskyourself
thequestionsandapplysomeempathy,
yougeta betterunderstanding.Andwhen
youbegintounderstandhowandwhy
photographerstakepictures,youcan
thenapplyit toyourownimages,which
willmakeyoua betterphotographer,and
hopefullyresistthaturgetobeoneof
those ‘shouty’ people on the internet.

RichardSibleywasformerlyDeputyEditorof
AmateurPhotographer. Henowwritesaboutcameras
andphotographyaswellasrunningthePhotoGear
NewsYouTubechannel. Find him on Instagram at
@richsibley.

RichardSibleyexplainshowasking‘why?’
andhavingadegreeofempathy can make
you a better photographer

View point

Richard Sibley

THE VIEWS EXPRESSED IN THIS COLUMN ARE NOT NECESSARILY THOSE OF AMATEUR PHOTOGRAPHER MAGA ZINE OR TI MEDIA LIMITED


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Whencommentingonnewmodelsit’swell
worth considering the camera’s target market

‘Iftherearethingsabout
a camerayoudon’tlike,

perhapsthemanufacturer

didn’thaveyouinmind

when designing it’
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