Runninga photoblogisbecominga staple
skillforphotographerslookingtobolster
theirfollowingandincreaseexposure.Ablog
providesanindirectwayoftellinginternetusers
aboutyourpresence,aswellasencouraging
themtoviewandhopefullypurchaseimages
withoutintroducinga hard-selltone.It also
Tiredofyourbloggoing unnoticed? Use these tips to improve reader experience
gives you the opportunity to tell people a bit
more about your creative intentions, style and
of course your availability for assignments.
When used correctly a blog can give
professional photographers a means of
pushing their photography higher in search
engine results on both a local and eventually aglobal scale. However, it’s important to identify
the proper balance of content type – a post
with too much text may not sell your position
as a visual communicator, while the images
themselves must be tailored for online impact.
Here we explore the core aspects to consider
to bring blog posts the attention they deserve.ENHANCE
YOUR BLOG
Keep the aspect universal
While variety is the spice of
life, a patchwork of images, all
of different aspect ratios, will
rarely make for an attractive
post. This doesn’t mean that
you should exclude either
portrait or landscape-format
images, but you should
stick to either rectangular
or square frames. Ensure all
photos are 3:2 or 4:3, or all
1:1 squares, with perhaps
a single panoramic-format
shot. Experiment, but have
an image theme in mind.Full-screen images
Since you’re curating a photo blog you need to
make the images speak for themselves and give
them space to be appreciated by your readers. If
your content management system allows full-page
image previews, select this option and size your
photos appropriately before uploading.Break up text
Blog posts are all about balance. A
blog will feature more copy than an
Instagram post, but be cautious of
large blocks of text. These can diminish
the purpose of the blog – to present
your images – so ensure you break up
descriptions with illustrative images.PRINT & SHARE